Emirates Has The Best Reputation Globally, According To A New Report!

Emirates is undoubtedly one of the most preferred airlines for people travelling from Dubai. However, it’s also a top choice for its brilliant services and fantastic reputation amongst flyers. And this has now also been proven by a recent report by CARMA, which is the world’s leading media intelligence provider. In their inaugural Airline Reputation Report they have featured eight airlines with Emirates that have secured a great reputation in the market.

CARMA Releases Inaugural Airline Reputation Report

According to the report by CARMA, globally, Emirates garnered an overall reputation score of 65 and it scored well across 6 score pillars. These included products & services, culture, sustainability, conduct, performance, and vision. Not to mention, the other seven airlines that were analysed for the report are as follows: British Airways, Cathay Pacific, Etihad Airways, Malaysian Airlines, Qatar Airways, Singapore Airlines, and Saudia. Additionally, British Airways had a Reputation Score of 50. However, it lagged behind Emirates and Singapore Airlines in the Middle East, where the exposure is low.

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Emirates Has The Best Reputation

In case you’re wondering, the results were achieved on the basis of the data that has been collected from January to May 2024. Yes, Middle East-based airlines have received the most positivity from media and audiences, thereby outperforming in other markets. This has been shown by the fact that Emirates has scored the highest overall reputation score in any market. Additionally, the Dubai-based airline also scored ahead of Etihad Airways, Qatar Airways, Saudia, and British Airways through its overall reputation score in the Middle East as well. Yes, it had an overall Reputation Score of 71! It’s worth mentioning that the airline enjoys strong brand loyalty in the region of UAE and Saudi Arabia.

Finally, the methodology included evaluating airline reputation on the basis of traditional media coverage, social media discussions, and audience sentiment research. So, this report is just another proof that Emirates does enjoy a great reputation for its stellar services to flyers.

Cover Image Courtesy: Emirates/Facebook