Do you realise that every time you decide not to buy carrots, radishes, or any other vegetable because it seems “strange” or “too large,” you are indirectly causing food waste? Typically, these “ugly” vegetables are left on the shopping carts by themselves until they are removed, at which point they most likely become food waste. So, now UAE has started their first Ugly food delivery service where you will get a 50% discount on veggies and fruits.
‘Ugly’ Fruits And Vegetables In UAE Offer 50% Discount
A UAE start-up is now working to divert such “ugly” excess product from the country’s landfills and sell it to buyers concerned about pricing and sustainability. Daniel Solomon founded EroeGo, a food technology firm that partners with regional farmers. Therefore, fruit and vegetable importers provide customers with’ ugly’ fruits and vegetables at a 50% discount via a subscription model.
Even though adequate scientific data shows that imperfect-looking food may have the same amount of nutrients or even more than its ‘prettier-looking’ counterparts, Solomon says consumers typically choose to dismiss such vegetables while shopping. Nutritionists say the trait that makes them undesirable to supermarket customers may also boost their resveratrol, phenolic compounds, and antioxidants.
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How Can You Use EroeGo?
Customers may choose the fruit or vegetable package that fits their needs and dietary restrictions. Customers buy the container online at https://www.eroego.com/. EroeGo employees, when feasible, pack the produce and deliver the box of high-quality, sustainable foods. According to EroeGo, each package sent would also have enough food for two hungry individuals.
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