The Indian coffee scene is going through exciting changes. There’s an increasing appreciation for quality and unique experiences. Coffee is no longer merely a daily habit; it has transformed into a sophisticated lifestyle choice for many. The Godrej Food Trends Report 2024 highlights the dynamic growth and evolving landscape of coffee consumption in India.
India’s Coffee Trends
India has a burgeoning coffee culture. The shift towards sophistication, the rise of artisanal brews, and the increasing demand for premium experiences are reshaping the landscape. Whether it’s through exploring unique brewing methods, enjoying coffee cocktails, or embracing health-conscious options, the future of coffee in India promises to be as rich and diverse. Here are the key coffee trends for 2024:
- Convenient Gourmet & Specialty Coffee Options
80.8% of experts predict an increase in gourmet and speciality coffee offerings, and high-quality brews will become more accessible than ever. This trend aims to satisfy coffee enthusiasts seeking rich and flavourful experiences, even amid their hectic schedules. - Educational & Experiential Coffee Workshops
According to 75% of experts, there will be an increase in coffee-tasting sessions, brewing techniques, and hands-on workshops. These events will engage enthusiasts in the intricate art of coffee, deepening their understanding and appreciation of their favourite beverage. - Provenance-Focused Coffee
According to 73.1% of experts, there is growth in the popularity of provenance-focused coffee. Moreover, consumers seek beans that are thoughtfully sourced, providing unique flavour profiles and sustainable growing practices.
- Premium South Indian Filter Coffee
According to 71.2% of GFTR experts, premium and gourmet brands of this classic brew are set to become more prominent, bringing an exotic touch to the coffee market with their rich and robust flavours.
- Indian-Origin Artisanal Coffee
You can find a notable increase in locally sourced, Indian-origin artisanal coffee. 80.8% of experts forecast that regions like Coorg and Chikmagalur will remain in the spotlight. Hence, these coffees are set to play a leading role in India’s expanding coffee culture.
Also Read: 8 Best Coffee Shops In Bengaluru For Specialty Brews, Handcrafted Bites & Stellar Vibes
The Coffee Life
Coffee drinkers are no longer content with instant brews or basic blends. Instead, they are becoming connoisseurs, seeking artisanal, gourmet, and speciality coffee options. This trend reflects a broader global movement where coffee is appreciated for its complex flavours and unique origins, much like wine or craft beer. As coffee becomes a symbol of lifestyle and identity, brands that prioritise quality, convenience, and innovation will thrive in this dynamic market.
Hence, India’s coffee culture is poised for remarkable growth and evolution.
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