In an attempt to empower women and bring a welcoming change in their lives, Deputy Commissioner Reasi launched ‘Duggardhani’. This is a village haat initiative and was launched with the help of self-help group members of ‘Naari Ki Pehchaan’. In fact, it is becoming a tourist attraction! Here is everything you need to know about this initiative.
Duggardhani, A Village Haat, Is Becoming A Tourist Attraction In J&K!
#ProgressingJK #RuralHaat#TraditionalCusine_ArtiFact
Inaugurated Vilage Rural Haat #DuggarDhani in Pyt Kheral Block Pouni in p/o Adl Mission Director JKRLM Jmu, AD tourism & Tehsildar Reasi
An outlet 4 dogra cuisine & traditional Artefacts.@diprjk @MDJKSRLM @indukanwal pic.twitter.com/cKqPvQg85c— Deputy Commissioner Reasi (@DMReasi) May 17, 2023
In Jammu & Kashmir’s Reasi, Duggardhani, a village haat programme launched by the government is designed to give 1,500 women in self-help groups a career alternative using their culinary skills. And it is quickly becoming a popular tourist destination.
It was inaugurated by District Development Commissioner Babila Rakwal in the Kheral panchayat. According to the reports, the initiative is more about empowering women than a business opportunity. Women of all ages are roped in this initiative.
In the upcoming months, Duggardhani is expected to grow into a significant tourist destination. It is due to its proximity to the road and the massive influx of visitors to Shri Shiv Khori. Not to mention its striking appearance, and the traditional manner of cooking and dining.
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Initiative To Empower Women!
Great to see the Jammu and Kashmir Rural Livelihoods Mission’s initiative promoting women empowerment and local cuisine through Duggardhani. It’s a fantastic opportunity for a case study on successful implementation of such initiatives.
Must visit.. pic.twitter.com/VRv5UIkCqZ— ajay khajuria_jmu (@ajaykhajuria3) June 21, 2023
It serves as a platform to utilise homemakers’ culinary talents and give them the ability to support themselves. Moreover, they have collaborated with the Tourism Department and the Rural Livelihood Mission.
Women SHG members from cluster-level federations (UMEED) have taken their talents outside of the confines of their homes and converted Duggardhani into a professional option. By doing this, they have earned considerable money without exerting much effort and have grown to be significant financial contributors to their families.
The SHG members’ long-standing request for a market that tends to traditional handicrafts, such as chabhari binna (grass craft) and handlooms, as well as the region’s value-added agricultural and horticultural products, such as tikki masala, pickles, chutneys, jams, and papads, have also been met by Duggardhani.
The basic things like stocking the pantry, quick recipes, packaging methods, and other administration work have all been taught to the SHG members.
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In order to prepare women to manage their kitchens independently, they have also been taught modern marketing tactics.
Cover Image Courtesy: Deputy Commissioner Reasi/ Twitter
First Published: July 03, 2023 2:06 PM