The pandemic has increased consumers’ concern for hygienic practices and food safety. For instance, according to 52 per cent of Indians, hygienic features are crucial to them while making purchases. In India, the juice market is anticipated to grow by a volume compound annual growth rate (CAGR) of 10.9 per cent over 2022–27, according to GlobalData, a leading data and analytics company. Rising health and hygiene trends, as well as concerns about short shelf-life are expected to present growth opportunities for packaged street-selling juices.
Packaged Street-Selling Juices Market To Grow In India
Despite the pandemic’s impact having subsided, worries about the transmission of illness nevertheless had a significant impact on customers’ beverage selections. Also, unpackaged juices’ quality and safety are at risk due to improper sanitation and cleaning procedures.
Indian consumers who are concerned about their health are increasingly opting for locally produced beverages like coconut water and sugarcane juice that have been packaged in a facility that follows proper sanitation practices. The necessity for packaged forms was driven by the short shelf life of unpackaged juice and the significant danger of contamination and food-borne illnesses.
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Indians Are Becoming Cautious Of Sugar Consumption
Indians who are concerned about their health are becoming more and more cautious of their sugar and calorie intake. Excessive sugar consumption has been related to poor health effects and can raise the risk of diabetes and obesity. To lower their risk of lifestyle diseases, Indians have demonstrated a preference for 100 per cent pure juices. Moreover, they have to be free of added sugar and preservatives.
This is also corroborated by the results of the GlobalData poll. It showed 49 per cent of Indians said they are mindful of sugar content when determining a product’s healthfulness. Increased outdoor mobility will further fuel demand for small-pack forms because it is more practical. The demand for natural juices will be further increased by a strong shelf presence in contemporary retail formats and e-commerce platforms.
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The growth momentum will be jeopardised shortly. And it will happen due to the lack of knowledge about the potential consequences of ingesting unpackaged juice.
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