India’s bar scene is not what it used to be. Today, you can walk into a store and choose between a ₹100 ready-to-drink party ball or a 34-year-old single malt worth ₹11 lakhs. The range is wild and the ambition is global. So whether you’re a collector, a casual party host, a whisky loyalist, or someone curious to experiment, India’s new alcohol launches are giving you options at every level.
New Alcohol Launches In India
1. Blenders Pride Zenith Black Edition
If you enjoy smooth whisky but want something that feels special, this one is made for you. The Zenith Black Edition is a limited-edition collector’s bottle designed to elevate the classic Blenders Pride experience. It’s a blend of Indian grain spirits and imported Scotch malts, inspired by Scotland’s blending traditions but tailored for Indian taste preferences. What really makes it stand out is the design, boasting a bold black bottle symbolising power and exclusivity. Only one million bottles have been released worldwide, which adds to its collector appeal.
Where: Available PAN India
2. Fratelli Vineyards – 15th Anniversary SETTE x Manish Malhotra
SETTE has always been one of Fratelli’s most respected wines, known for its depth and ageing ability. This 15th anniversary edition is even more special because it’s the final bottling from their founding vineyard planted in 2007. The wine is a bold blend of Cabernet Sauvignon, Cabernet Franc, and Sangiovese, aged in French oak barrels. The collaboration with designer Manish Malhotra adds a luxury couture touch, with textured gold detailing and a design that feels like high fashion.
If you love premium Indian wines or enjoy collecting milestone bottles, this is one you’ll want to open on a special occasion.
3. ABD Maestro – The Collective 34-Year-Old
This is ultra-luxury, with only 60 bottles available, each priced at ₹11 lakhs. Distilled in 1991 and matured for over three decades, this 34-year-old Speyside single malt is layered with floral notes, soft citrus, malt sweetness, and rich sherry depth. Each decanter is hand-filled, individually numbered, engraved, and manually gold-lettered in Scotland. It even comes with a personally signed letter from Ranveer Singh. With access strictly limited, this release offers a rare opportunity to own one of the finest
Where: Available in Maharashtra
Cost: ₹11 lakhs
4. Seagram’s Xclamat!on
Seagram’s Xclamat!on brings together five categories: whisky, vodka, gin, rum, and brandy, under one fun brand. It’s designed for young, experimental drinkers who like variety without confusion. The whisky uses Speyside malts with Indian grain spirits. The gin combines German juniper with Indian botanicals. The rum blends jaggery rum with aged Jamaican spirit. Each variant feels globally inspired but locally crafted. The packaging is eye-catching with glow-in-the-dark labels and vibrant colours.
5. Jigger – India’s First Ready-To-Serve Shots
This is alcohol made easy and fun. Jigger removes the harsh burn and heavy aftertaste. It’s triple-distilled, gluten-free, made with Himalayan water, and designed to be enjoyed straight or over ice, no mixers required. The flavours are nostalgic and playful, with options like Litchi Rose, Coffee Toffee, and Meetha Paan. These shots are perfect for house parties, birthdays, and easy drinking.
Where: Available in Himachal Pradesh, Uttarakhand, Delhi, Haryana, and Goa
Cost: starting at ₹200
6. AODH Irish Whiskey
Irish whiskey is growing fast in India, and AODH (meaning “flame” in Irish) is a strong new entry. It’s triple distilled, giving it a smoother and lighter character. Expect vanilla cream, honey, and toffee notes from ex-bourbon cask maturation. The finish is silky and elegant. If you find Scotch too smoky or intense, Irish whiskey is a softer, smoother alternative.
Where: Available in Haryana and Maharashtra
Cost: ₹3,950
Also Read: Baked Pasta To Nutella Toast Pies: 8 Air-Fryer Dishes To Make At Home For Quick Simple Meals
7. The Kohinoor Reserve Indian Dark Rum
Dark rum lovers, this one is exciting. Triple-aged in American Bourbon barrels, Cognac XO casks, and Vermouth casks, this rum delivers dried fruits, roasted nuts, spice, and elegant woody notes. It’s rich but smooth, delivering warmth without harshness. The bottle design is inspired by the Kohinoor diamond, giving it a regal feel. If you enjoy sipping rum neat instead of just mixing it with cola, this is a premium Indian option worth exploring.
Where: Available in Uttar Pradesh, Karnataka, and Delhi
Cost: starting at ₹3,750
8. “Mumbai Chi Maaya” By Amrut Distilleries
This limited-edition single malt is a tribute to Mumbai. Bottled at 48% ABV, it’s bold and intense, just like the city. The packaging features iconic landmarks like the Gateway of India and Wankhede Stadium. It celebrates resilience, ambition, and everyday life in Mumbai. If you love high-ABV whiskies and city-themed collector bottles, this is meaningful and powerful.
Where: Available in Mumbai
9. BuzzBallz
This one is pure fun. These 180 ml ball-shaped drinks come in flavours like Berry Lemon Squeeze, Strawberry Squeeze, and Chilli Guava Groove. At 15% ABV and priced at ₹100, they’re convenient and easy. These are perfect for casual house parties, pre-drinks, or when you don’t want to mix cocktails.
Where: Available in Bengaluru
Cost: ₹100
10. Indri Single Malt – Mumbai City Series (Duty Free Exclusive)
Available only at Mumbai Duty Free, this red wine cask single malt is bottled at 48% ABV. Expect fruity sweetness from raspberry jam, tropical pineapple, caramel, chocolate, dried fruits, and warming spice. It’s full-bodied and indulgent, a perfect travel exclusive. This exclusive bottle is a great gifting option and a souvenir with serious whisky quality.
Where: Ospree Duty Free, Terminal 2 Arrivals & Departures, Chhatrapati Shivaji Maharaj International Airport, Mumbai
Cost: 120 USD (₹10,893.76 approx.)
11. Jinro
Soju is becoming popular in India thanks to Korean pop culture. And Jinro, the world’s best-selling spirit brand, is riding that wave. Jinro offers flavours like Chamisul Fresh, Green Grape, Plum, Strawberry, and Peach. It’s lighter than whisky and easier to drink socially. This new alcohol is certainly great for group drinking, Korean food nights, and beginners exploring spirits.
Where: Available in Delhi, Haryana, Chandigarh, Uttar Pradesh, Mumbai, Bengaluru, Hyderabad and Goa
12. Cristal Azul
Tequila in India is moving beyond shots, and Cristal Azul proves it. Made from 100% Blue Weber agave from Jalisco, this brand offers everything from Blanco to Extra Añejo (aged 3+ years). Expect vanilla, oak, caramel, chocolate, spice, and smooth depth. It’s meant to be sipped neat or over ice. If you want something lighter and more vibrant, premium tequila is a great next step.
Cost: starting at ₹2,950
Thanks to these amazing new launches, India’s alcohol scene right now is bold, experimental, and premium-focused.
Cover Image Courtesy: Supplied