Missing Nani’s Besan Laddoo This Diwali? We Found A Viral Brand That Delivers Nostalgia, And It’s Making Everyone Say Noice

There’s something magical about Diwali in an Indian home: the clink of plates, the swirl of marigold garlands, and that unmistakable aroma of besan roasting slowly in ghee. For many of us, “homemade laddoos” weren’t just sweets; they were time machines. Yet, with fast life and mass-produced mithai, most of those tastes have faded into memory.

We recently came across a viral snack label, Noice, that’s making hearts (and taste buds) nostalgic again. It doesn’t just promise sweets; it promises stories. A recent social media video by Tanmay Bhat and the AIB squad brought a relatively new brand into the spotlight, turning a light-hearted moment into a closer look at one of this festive season’s emerging homegrown food stories. In less than 24 hours, the video has racked up over 2.5 million views, and 28k+ shares —cementing the fact that brands delivering strong, organic content win audience engagement.

 

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Why Noice Feels Like Home (Even If You’re Ordering In 2025)

1. Freshly made, low shelf life

Amongst all online platforms we browsed, we found that only Instamart had fresh, low shelf life sweets from the brand Noice – to be consumed fresh. They seem to do it with zero preservatives and desi ghee, these products really stood out. Noice has partnered with local artisanal sweet makers across India instead of one giant factory. The result? Local flavours and recipes native to that region, freshly made every day. From hand-rolled Besan Laddoos to Kaju Katlis, hese aren’t mass sweets. They’re whispers from your grandma’s kitchen.

2. No Palm Oil, No Preservatives – Just Desi Ghee 

In a market dominated by mass production, Noice bets on purity and small batches. Pure ghee, zero preservatives, and palm-oil-free making aren’t just tags; you can actually taste them. They even choose to remove the Varak from their Kaju Katli fearing metal contamination.

3. Gift-Friendly, Scroll-Stopping Packaging

Pastel tones, clean typography, and whimsical motifs make a festive gift box and it feels like a curated present, not just a purchase.

4. Couverture Chocolates, Made With 100% Cocoa

Besides mithais, Noice has a unique range of authentic chocolates made with 100% cocoa butter. They have unique SKUs like French Chocolate Rochers and Caramel Barks along with a range of chocolate gift boxes and couverture bars. While 95% of mass-produced chocolates in India are made with chocolate compounds, Noice brings real couverture chocolates, crafted by expert chocolatiers from Bangalore, delivering a rich, smooth, and indulgent experience at a fair price.

5. Quick Commerce Means Instant Nostalgia

The best part? These treats are just a few taps away on quick commerce platforms like Instamart. Laddoos, soan papdi, chocolates delivered fast, fresh, and with all the intent.

These authentic snacks celebrate India’s rich regional flavours. Every bite is made in small batches with real ingredients, making it as wholesome as it is festive. 

Here Are CT’s Top Picks For This Festive Season

1. Noice Festive Mithai Box

A delicious festive mithai box packed with classics, soft Milk Pedas, melt-in-mouth Soan Papdi, rich Besan Laddoos, and indulgent Milk Cake, everything you need to sweeten the celebrations. Each treat is freshly handmade, the way mithai should be. Perfect for gifting, sharing, or offering as prasad, this box brings traditional goodness straight to your table.

2. Assorted Chocolate Bar Box

If chocolate is your choice of sweet, try Noice’s Assorted Chocolate Gift Box- a decadent gift box featuring four handcrafted chocolate bars in Rice Crispy, Plain Milk, Plain Dark, Nutty Chocolate because one flavour is never enough. Each chocolate is crafted with real cocoa butter, in small batches by expert chocolatiers. Perfect for gifting, sharing, or an indulgent treat.

3. Noice Kaju Katli Gift Box

The Noice Kaju Katli Gift Box is a delightful treat made without any preservatives, offering rich, nutty flavors in every bite, perfect for gifting or indulging yourself.

4. Chocolate Caramel Barks Made With Couverture Chocolate

Made with premium couverture chocolate, they strike the perfect balance of rich sweetness and smooth texture. It’s made with no preservatives, palm oil, or artificial flavours.

5. Spicy Potato Hot Chips

A homestyle snack that’s crispy, fiery, and irresistibly addictive. Thinly sliced, perfectly seasoned, and fried to golden perfection for that classic homemade crunch.

6. Jeera Masala Soda Made With Real Jeera Powder

Each batch is crafted with real jeera powder for that perfect balance of spice and sweetness. This Jeera Masala Soda is made with real jeera powder — refreshing, tangy, and unmistakably authentic.

7. Masala Peanuts With Curry Leaves

Masala Peanuts with curry leaves, a homestyle recipe that’s crunchy, spicy, and full of nostalgic flavour. Perfectly roasted and tossed with aromatic curry leaves for that authentic homemade touch.

So, which of these Noice products will be on your Diwali gifting list, this festive season?

Cover Image Courtesy: Supplied