Over the last few years, the craze for Korean food has grown significantly across India. With the growing popularity of K-dramas and K-pop, the curiosity for trying new flavours has now led to a whopping 50% year-on-year increase in Korean food orders on the Swiggy app, especially in cities like Surat, Mysuru, and Vadodara. Gen Z are leading the trend, contributing 27% of all orders. Read on for more details.
Korean Food Orders Surged By 50% On Swiggy App
Indians’ growing love for Korean music and entertainment is not hidden. Apart from it, now it can also be seen in their choice of food, as many people love eating Korean food items. This trend of eating Korean food is popular among millennials and Gen Z. Recently, Swiggy shared a detailed insight revealing that Korean food orders placed across India have increased by 50% year-on-year.
This latest data shared by Swiggy shows a considerable increase in Korean food consumption. Korean bun, Korean cheese bun, Korean ramen, and Korean chicken are some of the top trending keywords on the Swiggy platform in the past year. Some of the most-ordered dishes on the platform are the Korean McAloo Tikki Burger, followed closely by Korean Corn & Jalapeno Garlic Bread. Others like the Korean Tangy Chicken Roll and Korean Spicy Chicken Burger are also seeing consistent demand. And, it’s not just food—Korean-inspired beverages such as Korean Yuzu-Pop Sprite are also gaining popularity among Indian foodies.
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Which Cities Have Witnessed Maximum Growth in Orders?
Big cities like Bengaluru, Mumbai, and Hyderabad are driving the growth of Korean food orders on the Swiggy app. Interestingly, tier two cities like Surat, Thiruvananthapuram, Vadodara, Mysuru, and Mangaluru are seeing steady growth in Korean food orders as well.
Gen Z are always enthusiastic when it comes to following new trends. With the rising Korean food demand, they are one of the driving forces behind it. Swiggy reported that Gen Z drive 27% of Korean food orders on the platform, making them a major reason for the cuisine’s growing popularity across India.
With this new data, we can see that Indians love to experiment with new flavours. Do you love eating Korean food too? Share your favourite dish with us in the comments!