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Study Reveals 41% Of People Trust AI For Travel Planning; 74% Use It To Choose Accommodations

AI has become an integral part of decision-making, including how we plan our trips. A recent survey by Kaspersky revealed that while 89% of people are aware of AI in travel planning, 41% are actively using it to plan their journeys.

by Priyanshi Shah
Study Reveals 41% Of People Trust AI For Travel Planning; 74% Use It To Choose Accommodations

Artificial Intelligence (AI) has become a crucial part of how we search for information online. From editing videos to searching for information, AI is behind all the answers we look for online. And that’s true for how we plan our travel as well! To understand how AI is used for travel searches, Kaspersky decided to take a closer look at how people plan their trips using AI and what parts of a trip they trust AI with. Read for more details.

AI’s Role In Planning A Trip

ai travel planning
Image Courtesy: Canva Pro/ Matheus Bertelli (Representative Image)

Recently, Kaspersky conducted a study that revealed 89% of Indian respondents have used AI tools at some point or another. The majority of people using the AI tools globally are younger generations, highlighting their ability to learn new technologies quickly. However, in India, the case is different. Both older and younger generations are using technology equally. 

The study shows 74% of people rely on it for main use, 65% for work and 61% for studying. AI is being used for multiple purposes—48% for entertainment, 40% for trying out new technology, and 41% for travel planning. Though compared to others, only 41% use it for travel planning, everyone has given a positive response. 98% respondents said that their AI experience for planning travel was satisfactory. Going more in depth, 59% said it was “perfect” and 39% said it was “good.” Many people are now looking forward to making the best use of AI for future trips. 

Also Read: Thailand Vs Vietnam: From Flight Tickets To Hotels, Which Is The Cheaper Destination For Indian Travellers?

How People Are Using AI To Plan Their Travels?

Among the people using AI for travel planning, 77% search for activities, events, excursions, tourist routes, and souvenir shops at the destination they are heading to. 74% for accommodation, 71% to make restaurant lists, and 69% to search for tickets. The survey also revealed that 54% booked hotels, 59% booked tickets, and 51% booked restaurants with AI’s help. What was surprising was 59% even asked AI to help with visa and migration questions.

Though AI offers answers to all questions, we can’t be sure if they’re 100% reliable. On this, Kaspersky advised users to double-check AI’s information before booking or purchasing online. They also mentioned using an eSIM to stay connected with family and friends, checking Wi-Fi networks, not leaving electronic devices unattended in crowded places, setting strong passwords, and installing a trusted security solution.

How often do you use AI? Tell us in the comments below!

Also Read: New Indo-German Pact Eases Student Travel With Gratis Visas; All You Need To Know

Cover Image Courtesy: Canva Pro/MStudioImages (Representative Image)

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First Published: September 05, 2025 4:06 PM