From June 11 to July 19, football fans across India sacrificed sleep as late-night FIFA World Cup 2026 kick-offs kept them glued to their screens until the early hours of the morning. While they cheered for their favourite teams, many also turned to online shopping, leading to a significant surge in orders during match hours. Quick-commerce platform Zepto noticed some interesting buying trends, revealing exactly what fans stocked up on while watching the games.
What Did Football Fans Order During FIFA World Cup 2026?
During the FIFA World Cup 2026, Indian football fans stayed up till the wee hours, ordering everything from snacks to electronics on Zepto. According to data shared by the quick-commerce platform, match nights fuelled a surge in snack cravings, with Bingo!, Lay’s, and Kurkure emerging as the top game-time picks.
Fans also looked beyond the usual favourites, with regional snacks like Kerala Banana Chips finding a place in watch-party spreads.
Cold drinks and ice creams were among the most popular match companions, helping fans stay refreshed through every tense moment. From kick-off to extra time, Maggi and meals from Zepto Cafe became the go-to options for those who didn’t want to miss a single minute of the action while cooking.
The shopping spree wasn’t limited to food. As fans geared up to recreate the stadium experience at home, many also added electronics and home appliances to their baskets, proving that match-day essentials went far beyond just snacks and drinks.
Several Indian States Declare Holiday After Final
Seeing how fans were bound to have a long, sleepless night due to the FIFA World Cup 2026 final, states like Kerala, Meghalaya, Mizoram and Manipur declared closure of schools, colleges and higher educational institutions on Monday. The state governments took the decision after observing the widespread enthusiasm surrounding the tournament.
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So, what did you order during the world cup?
Cover Image Courtesy: Canva Pro/Milan Markovic & Canva Pro/Mateusz Feliksik (representative image)
FAQs
What shopping trends emerged during the FIFA World Cup 2026?
Indian football fans ordered everything from snacks and beverages to electronics and home appliances during late-night matches, according to Zepto.
Which snacks were the most popular during match nights?
Bingo!, Lay's, and Kurkure topped the charts, while Kerala Banana Chips also emerged as a popular choice for watch parties.
Why did several Indian states shut down schools and educational institutes after FIFA World Cup?
The decision was taken after the state governments noted the widespread popularity of the FIFA World Cup 2026 and the immense interest it generated among football fans.