From 4 Maggi Per Min To 12 Million Ice Creams, Flipkart Minutes Reveals What, When & Why India Orders Fast

Flipkart Minutes has now unveiled its first-ever ‘Minutes That Move India’ report. It decodes what, when, and why India orders in the moment. The report also studies consumer behaviour across 19 cities and more than 2,900 pincodes, tracking evolving preferences and shifting shopping habits.

Flipkart Minutes Unveils Its ‘Minutes That Move India’ Report

Flipkart Minutes, the quick-commerce service launched by Flipkart just a year ago, aims to solve last-minute shopping needs. The service, now active in 19 cities and over 2,900 pincodes, delivers everything from electronic gadgets to kitchen essentials. As part of its one-year celebration, Flipkart has introduced its first annual report: ‘Minutes That Move India’. The study sheds light on what Indians order the most and at what time. 

Among the surprising insights, onions emerged as a quick-commerce favourite with over a million orders this year. Milk, enough to fill six Olympic-sized swimming pools, also ranked among the top essentials. Bananas, too, saw millions of online orders, proving their popularity. India’s midnight cravings also came as a shocker! According to the report, four packets of Maggi were sold every single minute on Flipkart Minutes throughout the year. Not just that, a staggering 12 million scoops of ice cream were also ordered through Flipkart Minutes. 

Also Read: Flipkart Minutes Unveils Rapid 8-16 Minute Deliveries In Bengaluru For Groceries And Electronics

₹1.8 Lakh-Worth Order, iPhone In 10 Minutes & More

The ‘Minutes That Move India’ report also revealed an unusual cart placed by a customer, which included aloo bhujia, two gold coins, and a mouth freshener. Another consumer showed extreme loyalty, placing a total of 886 orders in a single year, while one placed the highest single order worth ₹1.85 lakhs!

Flipkart Minutes also recorded its fastest-ever delivery at just 3 minutes and 21 seconds in Bengaluru. Another highlight was the delivery of a brand-new iPhone 16 in under 10 minutes. Most orders were placed between 7 am and 8 am, particularly in cities like Pune, Bengaluru, and Patna.

From Pet Food To Gadgets, Here’s What Cities Ordered

The report also highlighted the following shopping signatures across cities:

• Fastest Delivery Champs –Lucknow and Jaipur recorded the fastest average delivery time in the country.
• Sweet Tooth Capital-Kolkata stood out as India’s dessert capital with high orders for chocolates, cookies, and ice cream.
• Last-Minute Glow-Up –Guwahati showed high demand for beauty and personal care products.
• Pet-Friendly Headquarters- Mumbai topped with the most orders of pet food.
• Gadget Central- Bengaluru led late-night orders for gadgets, wearables, and audio products.
  

Some other orders stood out in the report, too. An ice cream order was placed precisely at 2:58 am in Delhi. A “breakup survival kit” featuring ice cream, chips, and tissues was ordered over a hundred times. Products like cables, power banks, umbrellas, curd, yoghurt, juices, and aerated drinks also saw high demand, highlighting the wide variety of last-minute essentials ordered through Flipkart Minutes.

Also Read: Now You Can Also Book Bus Trips With Flipkart App; New Service On 25,000+ Routes Launched

Flipkart Minutes has become embedded in the daily lives of consumers. It is definitely proving to be a reliable solution for those last-minute needs! Tell us, what have you shopped last-minute? 

Cover Image Courtesy: maggiindia/ Instagram, Canva Pro/ Teejay and Flipkart, Wikipedia