Quick-commerce platforms like Zepto and Blinkit have transformed the way Indians shop for groceries, making last-minute and late-night purchases quicker and more convenient than ever. However, finding premium or gourmet ingredients on these apps hasn’t always been easy. Well, that’s set to change, as Zepto prepares to launch ‘Select’, a new premium grocery service. Here’s everything you need to know about it.
Zepto To Launch New Premium Grocery Service ‘Select’
Zepto is preparing to enter the premium grocery segment with the launch of ‘Select’, a new service that will offer customers access to imported foods, gourmet groceries, and other high-end products. According to Moneycontrol, the service is expected to roll out over the next few weeks and will be available through a dedicated tab within the Zepto app, similar to Blinkit’s Gourmet.
The premium quick-commerce category was pioneered by FirstClub, which introduced a members-only platform offering curated gourmet groceries, imported foods, premium home essentials, and exclusive brands.
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All You Need To Know About This Upcoming Service
Ahead of the launch, Zepto has, reportedly, been onboarding premium consumer brands and expanding its product catalogue. The company also conducted a pilot in select locations, which reportedly received a positive response from customers.
As part of its strategy, Zepto is expected to price several imported and premium grocery items more competitively than rival platforms to attract shoppers looking for gourmet ingredients.
Zepto is yet to comment on this upcoming service but by the news floating online, it seems like they will make the service live in the next few weeks.
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FAQs
What is Zepto Select?
Zepto Select is an upcoming premium grocery service that will offer imported foods, gourmet groceries, and other high-end products through a dedicated section on the Zepto app.
What products will be available on Zepto Select?
The service is expected to feature imported food items, gourmet ingredients, premium pantry staples, beverages, and other curated grocery products.
Which other companies offer premium grocery delivery in India?
Platforms such as FirstClub and Blinkit Gourmet also cater to customers looking for imported foods, gourmet ingredients, and premium grocery products.
