Did you know that beer lovers have a festival that celebrates their favourite spirit? Oktoberfest in Munich, Germany, is the world’s largest Volksfest that celebrates beer along with a grand funfair. The festival is held every year from mid-September to the first Sunday in October. But it’s not just Europeans who look forward to it. Indians are now joining the craze, booking tickets to Germany just to be part of this celebration.
Rising Number Of Indians At Oktoberfest In Munich
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Pickyourtrail, one of India’s leading online travel brands, has shared interesting insights about Oktoberfest. The festival dedicated to beer runs from mid-September to early October, but the big surprise is the rise of Indian travellers there. Travel from India to Germany jumped 8.6% year-on-year in 2024, followed by another 3% rise in 2025.
According to their data, Indians are approaching Oktoberfest in two distinct ways, divided between Gen Z and Millennials. Gen Z travellers, aged between 18-29 years, usually head to Munich for “quick thrills”. They typically stay two or three nights, book budget hotels, and spend most of their money inside the beer tents. Their Oktoberfest adventure is short and spontaneous.
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Millennials Go Grand On Their European Adventure
While Millennials, aged 30-39, prefer more than just a quick getaway. They choose longer stays of four nights or more, book premium tent experiences, and often sign up for curated festival tours. Many also extend their trip to include Vienna, Salzburg, Prague, and Budapest– turning Oktoberfest into a grand European adventure.
Whether it’s a short trip or a long one, Indian travellers spend anywhere between ₹60,000 and ₹1,20,000 per person for Oktoberfest. Around 20-30% of this budget goes into steins, traditional outfits, and tent passes, while the remaining 70-80% is spent exploring Europe. Most Indians prefer to travel with friends or partners, booking flights, hotels, and beer tents at least 4-6 months in advance to save money. For them, the party doesn’t end in Munich, it starts there.
Also Read: Why South Korea’s Songdo Beer Festival 2025 Deserves A Spot On Your Travel Calendar
Oktoberfest has already made its hype across the globe, and Indians are now a part of that celebration, too. So, what about you? Are you planning to go this year or next? Let us know!
Cover Image Courtesy: Oktoberfest, Wikipedia/ Polybert49
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