If you haven’t been living under a rock, you already know that Shark Tank India Season 5 is in full swing! This season has once again shown that India’s food and beverage space is bursting with creativity and ambition. Several homegrown brands didn’t just pitch products, they served up compelling stories of innovation, evolving consumer habits, and seriously delicious offerings that instantly caught our attention. From everyday pantry staples with a modern twist to mixers designed to level up your beverages, here are the food and beverage brands from Shark Tank India Season 5 that genuinely got us excited.
5 Exciting Food & Drink Startups From Shark Tank India S5
1. Cookie Cartel
If you’re a fan of chunky, New York–style soft-baked and stuffed cookies, Cookie Cartel is bound to win you over. The brand impressed the Sharks with its indulgent, gooey cookies. In fact, Shark Kanika Tekriwal revealed she was already a customer. Founder Hisham Sunesra went on to seal a deal with Anupam Mittal, Kanika Tekriwal, and Vineeta Singh for ₹80 lakh in exchange for 12% equity.
Also Read: Shark Tank Founders Get A Taste of Gujarat At Namita Thapar’s Annual Uttarayan Bash
2. The Croffle Guys
A few months ago, Ananya Panday took to Instagram to gush about her love for The Croffle Guys’ indulgent croffles, and it looks like the hype didn’t stop there. The Mumbai-based QSR startup went on to impress the Sharks on Shark Tank India as well, securing a ₹2.5 crore investment for 5% equity from Kunal Bahl and Mohit Yadav.
3. Goat Life
This high-protein breakfast brand impressed the Sharks not just with its products, but also with a confident, well-crafted pitch. Adding to its appeal was the founder’s infectious Gen Z energy, which clearly struck a chord. The brand ultimately secured a ₹2 crore investment for 8% equity from Aman Gupta and Anupam Mittal.
Also Read: Patna Bird Sanctuary & Chhari-Dhand Get The Coveted Ramsar Tag; Here’s Why It Matters
4. Sepoy & Co.
In all honesty, this brand doesn’t need any introduction! Made with pure Himalayan water, Sepoy & Co. has been a favourite mixer of Indians for some time now, and while the Sharks at Shark Tank India loved the taste of the mixers, the brand wasn’t able to reach any deal.
5. Every Morning Cartel
Every Morning Cartel is a multi-roaster cafe brand that brought its experiential coffee bar straight to the Shark Tank stage by serving the Sharks a thoughtfully curated three-course meal. The immersive pitch earned them multiple strong offers, and they eventually sealed a ₹2 crore deal with Ritesh Agarwal and Aman Gupta for 12% equity.
Also Read: Starbucks India Launches Zero-Sugar Flavours Across 500+ Stores; Order Drinks Guilt-Free!
Which is your favourite brand on the season so far? Let us know in the comments.
Cover Image Courtesy: website/sonyliv & Instagram/thecroffleguys
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