World’s First-Ever Barfi Ice Cream Is Here! Haldiram’s & Hocco Have Launched The Ultimate Diwali Mithai

Barfi is a famous Indian sweet, and of course, we all love ice cream! It’s our favourite guilty pleasure, right? But what if we told you there is now a barfi-ice cream combination? You might think we are joking, but no! It’s true! Haldiram’s and Hocco have collaborated this Diwali to introduce the world’s first-ever Barfi Ice Cream. Here’s everything you need to know about this yummy treat that will be the highlight of your Diwali party this year. 

Haldiram’s & Hocco Introduce Barfi Ice Cream

The collab between Haldiram’s, a renowned Indian confectionery and snack brand, and Hocco, an innovative Indian ice cream brand, was not on our bingo cards this Diwali. During the festival of lights, people enjoy traditional sweets like barfi, while others prefer Western desserts like ice cream. And yes, some might want both! Now, Haldiram’s and Hocco have brought the “best of two worlds.”

Blending Indian cultural heritage with innovative indulgence, they have created Barfi Ice Cream. Shaped like small mithai cubes, it looks like your usual barfi at first glance. But one bite in, and you are greeted with a cool, creamy, and rich ice cream filling inside.

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It Comes In Two Festive Flavours 

The fun does not stop there. The Barfi Ice Cream is available in two flavours: Orange Barfi Ice Cream and Milk Cake Barfi Ice Cream. For those who cannot give up on traditional Indian mithai, these treats are perfect for festive indulgence. Imagine serving these ice cream cubes to your family and relatives at Diwali parties, and seeing the look of surprise on their faces! 

The launch is backed by the campaign “Cooler Together”, celebrating the idea that some things are simply better in pairs. This Barfi Ice Cream is set to reimagine festive celebrations and could become a favourite treat beyond the festival season. For those curious to taste it just like us, Barfi Ice Cream will be available pan-India across Hocco’s general trade network. It will also be sold online on Blinkit, Zepto, and Instamart.

This Barfi Ice Cream marks the beginning of a new chapter in mithai-inspired ice creams. Since the concept is new, it is expected to make a strong mark in the Indian market. And who knows, Haldiram’s and Hocco might introduce more flavours in the future. Besan Ladoo Ice Cream, anyone? We can only dream!

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So, when are you getting your hands on this Barfi Ice Cream? Don’t ask us, we are already checking Blinkit and Zepto!

Cost: ₹500 for a pack of 12 Barfi Ice Creams
Where To Order: Blinkit, Zepto, Instamart and Hocco parlours and stores

Cover Image Courtesy: Supplied