Udaipur has been the most sought-after wedding destination for big fat Indian weddings. And while the City of Lakes is dotted with stunning properties, there is one more addition to this ever-growing list. Udaipur will now be home to ITC’s new luxury brand Mementos. ITC hotels chose the destination to tap on the big fat Indian wedding market that is making a strong comeback as COVID-19 cases dip.
Mementos Will Offer Luxury Stays In Destinations Across India
With Mementos, ITC hotels hope to offer unique luxury stays across different destinations, and Ekaaya, Udaipur is their first in the ‘Memento’ collection. ITC Hotels boasts of over 100 hotels in over 70 destinations in India across four existing brands including ITC Hotels, Welcomhotel, Fortune Hotels, and WelcomHeritage Hotels (heritage hospitality).
Also read: ITC Opens A Swanky Property In Bhubaneswar Taking Inspiration From Local Culture
ITC Hotel is set to launch a destination-led luxury brand called Mementos adding to its bouquet of five brands @shallysmohile reportshttps://t.co/5mMdPUVPz4
— Business Standard (@bsindia) October 1, 2021
Mementos & Storii: ITC’s Brand New Hotel Chains
ITC recently launched two new brands – Mementos and Storii — to extend its footprint in the country. While Mementos will bring together a collection of unique hotels, across destinations, Storii property will have about 10 to 50 rooms, allowing owners to let ITC run them as premium management contract hotels. ITC hopes to collaborate with asset owners looking for institutional strength and hotel expertise.
Also read: You Can Soon Explore Kerala In Luxury Caravans Equipped With Sofa-Cum-Bed, Kitchenette & More!
Mementos by ITC – the latest brand in the ITC Hotels’ bouquet, has signed up its first property Ekaaya in Udaipurhttps://t.co/G31TuBHaXH
— Sivakumar Surampudi (@S_Sivakumar) November 9, 2021
We can’t wait to explore these luxury abodes. What about you?