Every 90s kid would fondly remember Campa Cola. India’s very own cold drink brand Campa Cola was known for its zesty lime, sweet orange and fizzy cola flavours. The home-grown cold drink brand sold Campa Cola in glass and plastic bottles with Campa written boldly in red colour. With the return of foreign cold drink brands, Campa Cola’s popularity slowly declined. But now, Campa Cola is back thanks to Mukesh Ambani’s Reliance purchasing it for ₹22 crores.
Reliance To Relaunch Campa Cola This Diwali
According to a report by Times Of India, Campa Cola is back to dazzle the Indian soft drinks market this Diwali. Reliance Retail Ventures has closed the deal on Campa Cola at ₹22 crores. Reliance will be relaunching Campa Cola to general and local markets around Diwali time. Consumers can spot three variants- lemon, cola and orange flavours in selected stores.
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It Comes In Lemon, Cola & Orange Flavours
Isha Ambani, director at Reliance Retail Ventures announced that the objective of the business is to develop and deliver high-quality, pocket-friendly products that cater to every Indian’s daily needs. Campa Cola was invented by Pure Drinks Group of Delhi, who were the distributors of Coca-Cola. It was introduced in the Indian market in the 1970s to make up for the gap created by Cola-Cola. Now, that Campa Cola is back in its own capacity.