Reliance Retail’s JioMart has started a pilot project of instant delivery services in certain areas of Navi Mumbai and Mumbai. They have begun this delivery under the ‘hyperlocal delivery’ section of the JioMart app. In this pilot project, they aim to deliver groceries and fast-moving consumer goods (FMCG) within an hour. Read on to know more about this.
JioMart Enters Quick Commerce Race
JioMart has entered a sector that is currently ruled by the likes of Blinkit and Zepto. As per a report in The Economic Times, JioMart has started the pilot of quick commerce delivery for groceries and FMCG products in select areas of Mumbai and Navi Mumbai areas. They are currently aiming to fulfil delivery orders within an hour and strive to bring this delivery time to 30 minutes in the future.
As per reports, this instant delivery service has been integrated into the JioMart app itself. One can find it under the ‘hyperlocal delivery’ option. As of now, the shortest delivery time can go up to 12 hours, and some even to 3 days in some cases. Under this pilot, JioMart will rely on Reliance Retail’s warehouses and store networks for delivery. Furthermore, in areas where their store network isn’t easily accessible, they will make use of local Kirana stores that will become a part of the JioMart Partner Initiative.
Plans To Expand To Over 1,000 Cities Across India
As per an Economic Times report, this isn’t the first time JioMart has entered the quick commerce race. They had launched a JioMart Express service a while back that delivered groceries within 90 minutes. However, it was shut down last year. This time around, they have started small and will eventually increase their delivery range. For now, they aim to scale up the service to cover over 1,000 cities across India if this pilot project is successful.
What will set JioMart’s service apart from apps like Blinkit and Zepto is that they do not wish to enter the 10-15-20 minute delivery model. Instead, they will make use of Reliance Retail’s 3,500 stores and warehouses. This way, they will avoid hiring a large fleet of delivery personnel and dark stores as well.
In a world where we have become so used to 10-15 minutes delivery, do you think JioMart’s 30-60 minutes delivery option will make the cut? Let us know your thoughts on this in the comments section.
Cover Image Courtesy: X/JioMart & Canva (representative image)
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