Made With Glacial Water From Kashmir Valley Comes A New Luxury Vodka; Say Hello To Cashmir!

Vodka lovers, rejoice! There’s a brand new player in the world of spirits for you to enjoy at your parties. Yes, you heard that right. Piccadily Agro Industries, the distillery behind award-winning spirits like Indri Single Malt Whisky and Camikara Rum, has announced the launch of Cashmir. This all-new luxury vodka is produced in small batches.

Cashmir: The Taste Of The Pristine Waters of Kashmir

Cashmir, the all-new luxury vodka, is crafted using organic winter wheat and the pristine waters of the Kashmir Valley, renowned for its clear freshness. This luxury vodka is a literal tribute to the land’s poetic beauty and timeless charm. Cashmir is not just a bottle of spirit, but a blend which holds significance for its master blender, Surrinder Kumar, who says, “Cashmir Vodka is my heartfelt tribute to the breathtaking land of Kashmir- a place that holds deep personal meaning for me. As a proud Kashmiri, it was important to craft something that not only reflects the purity and beauty of the region but also captures its soul”.

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What Inspired Piccadily To Make Cashmir?

A well-known name in the distillery space, Piccadily created Cashmir to step into the growing vodka market in India. They aimed to create a drink inspired by Kashmir’s Dal Lake, shikaras and red apples. Cashmir promises unmatched freshness and purity with a velvety feel and a smooth finish with every sip. 

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What Makes Cashmir Vodka Stand Out?

Are you wondering what makes this Cashmir Vodka different from the rest? Well, Piccadily will use organic, non-GMO, non-hybrid winter wheat and pristine glacial water from Kashmir, making it truly stand out. Additionally, it is distilled not one or two but seven times, ensuring a significantly refined flavour. Cashmir vodka is also a sustainable choice,  promising a minimal environmental footprint.

Commenting on its launch, Praveen Malviya, CEO of Piccadily Agro Industries, has said, “ With Cashmir, we proudly expand our portfolio beyond award-winning single malts and rums into the world of ultra-premium vodka. This is a natural evolution in the journey to place Indian spirits firmly on the global map, defined by quality, authenticity, and innovation”. Piccadily will soon launch Cashmir Vodka, with an ABV of 42.8%, in select Indian and international markets. Its sophisticated packaging, use of organic winter wheat, and pristine Kashmiri waters reflect not just luxury but also refined taste.

With the rising demand for Indian-made spirits, we can’t wait to see how this Vodka plays out in the market. 

Cover Image Courtesy: Supplied