Marriott International just dropped a game-changer in the world of travel and hospitality! On May 22, 2025, Marriott officially announced Series by Marriott™, a brand-new collection designed especially for travellers who want quality, comfort, and great value but with a unique regional flavour that truly speaks to local culture and hospitality.
Series by Marriott™ Set To Launch In India
Series by Marriott is all set to be your next favourite hotel collection that feels familiar yet refreshingly authentic. It’s not just a regular global hotel chain; it’s bringing together well-loved, regionally crafted hotels that offer consistent quality, great service, and the perks of Marriott’s trusted global platform. The goal is to give travellers more options in more places without losing the special local touch.
The concept behind Series by Marriott is brilliant. The combination of the best of local charm and Marriott’s global expertise means travellers get clean, comfortable rooms with essentials like free Wi-Fi, daily coffee or tea, breakfast options, fitness centres, and meeting spaces at select hotels.
Each hotel will reflect the region it’s in, giving guests a taste of local culture and hospitality. Guests will get to enjoy Marriott’s well-known standards for safety, cleanliness, and service. Marriott Bonvoy members can also earn and redeem points here, so loyalty pays off everywhere.
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A New Chapter In Global Hospitality Begins In India
India is currently booming with a growing demand for affordable yet high-quality stays, especially in Tier 2 and Tier 3 cities. Recognising this, Marriott International has signed a groundbreaking deal with Concept Hospitality Private Limited (CHPL), one of India’s top hotel management companies. Under this deal, over 100 Fern hotels in 90 Indian locations are set to join the Series by Marriott™ family, bringing about 8,000 rooms into the fold!
“India is one of Marriott’s most dynamic and strategic markets,” says Rajeev Menon, Marriott’s President for Asia Pacific (excluding China). “It’s the ideal launchpad for Series by Marriott.”
With Series by Marriott™, hotel owners will be able to keep their brand identity while tapping into Marriott’s vast global distribution network. They also benefit from Marriott’s Marriott Bonvoy program with nearly 237 million members worldwide. Marriott is already in talks to expand Series by Marriott™ into other exciting regions like the U.S., the Caribbean, Latin America, Europe, the Middle East, and Africa.
If you’re a traveller who loves discovering regional gems with the comfort of a trusted brand, Series by Marriott™ is your new go-to. Are you ready to explore the world with a new kind of hotel experience?
Cover Image Courtesy: Supplied