Liquor stores across Uttar Pradesh are witnessing an unprecedented rush as customers flock to grab massive discounts before the financial year ends on March 31. Viral videos from Noida and Muzaffarnagar reveal long queues and chaotic scenes outside liquor outlets, with buyers eager to stock up before the state’s excise policy takes effect.
Liquor Sales In UP Surge As March 31 Deadline Nears
The primary reason behind this sudden surge in liquor sales in UP is the state’s excise policy, which mandates that unsold alcohol must be surrendered to the government after March 31. To avoid losses, liquor contractors are offering steep discounts and “Buy One, Get One Free” deals, leading to a massive increase in demand.
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Chaos & Overcrowding At Stores In UP
The rush has resulted in overcrowding at liquor stores, with viral videos showing long queues and packed shops across cities like Noida and Muzaffarnagar. In some locations, the situation turned chaotic, with customers scrambling to grab discounted bottles, leading to minor scuffles. Liquor shop owners are struggling to manage the overwhelming footfall.
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Demand To Remain High Until March 31
With only a few days left before the financial year ends, liquor sales in Uttar Pradesh are expected to rise further. Customers are making the most of these last-minute deals, ensuring record-breaking sales for liquor shops across the state.
The liquor rush in UP highlights how excise policies influence consumer behaviour, triggering a last-minute shopping spree before the deadline. As March 31 approaches, liquor store owners anticipate an even heavier footfall, making it one of the busiest periods for alcohol sales in the state.
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