Ferjan Dubai launched the third edition of Al Freej Fridge humanitarian community campaign. This is in collaboration with the UAE Water Aid Foundation, Suqia and the UAE Food Bank, and draws support from the Mohammed bin Rashid Al Maktoum Global Initiatives. The campaign returns for the third edition, and this time it aims to distribute 2 million bottles of cold water, juices, and frozen treats for free to workers across Dubai.
Al Freej Fridge Returns For 3rd Edition To Dubai
The Al Freej Fridge campaign returns for the third edition to Dubai with the aim of distributing 2 million cold refreshments for free to workers across Dubai. The aim is to help alleviate the effects of summer heat, which can cause dehydration and heat stress. Not to mention, it reinforces the value of solidarity and compassion across the community in the emirate. This time, the Al Freej Fridge campaign is going to run until September 3rd. The aim for this edition is to offer these cold refreshments to cleaning and construction workers, road & landscaping workers, and delivery riders across the emirate.
Promoting The Value Of Solidarity
Embedding the deep-rooted culture of giving within the UAE community, as revealed by Emirates 24/7, the Al Freej Fridge campaign promotes the value of solidarity and mutual support. Suqia UAE and UAE Food Bank have an important role, as the former provides large quantities of cold water bottles while the latter offers free access to its warehouse for storing water, beverages and frozen items. Moreover, UAE Food Bank is also providing refrigerated distribution vehicles so that they can ensure safe and timely delivery to the workers for the campaign.
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Refrigerated Distribution Vehicles Being Used For better Reach
Ferjan Dubai is using refrigerated distribution vehicles as a part of the third edition of the campaign, which would roam various districts in Dubai and distribute water, juices and frozen treats to workers. This would ensure a wider reach. The edition, which returns for the third year builds on the success of the previous two years. The second edition attracted over 15 government entities and private sector companies. Not to mention, 250 volunteers ended up distributing 2 million water bottles, juices, and frozen treats.
So, with the noble cause returning for the third year in Dubai, it showcases how community bonds are important in the emirate.
Cover Image Courtesy: Instagram/ferjan.dubai
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FAQs
What is the Al Freej Fridge campaign?
Al Freej Fridge campaign is launched by Ferjan Dubai, and it aims to distribute cold refreshments to workers for free.
What edition of the Al Freej Fridge campaign is this?
This is the third edition of the Al Freej Fridge campaign that was launched by Ferjan Dubai.