Cairo’s food scene has a new gem from the global culinary world. Joe & The Juice is officially entering the Egyptian market, with its first branch set to open at Park St in Sheikh Zayed.
Joe & The Juice Is Finally Coming To Egypt
According to a report by Scene Now, the Danish-born juice and sandwich chain will plant its flag in West Cairo. The brand has already successfully established itself across Europe, the US, and parts of Asia. If you have travelled lately, you have probably seen it in pink signage. You’ll be greeted by loud playlists, and the staff are moving swiftly behind the counter.
A Limited Menu To Deliver The Best
Joe & The Juice built its name on simplicity. The menu stays lean, offering Cold-pressed juices, Protein shakes and Strong coffee. For food, Joe & The Juice offers pressed sandwiches, with the star of the menu: The Tunacado. This tuna and avocado sandwich has reached cult status online. It shows up in airport terminals, city centres, and business districts around the world. Now it finally lands in Sheikh Zayed.
Why Park St Makes Sense As The First Egypt Outlet
Park St in Sheikh Zayed in West Cairo has shown strong demand for international brands. People here want quality, reliability and speed. Joe & The Juice ticks all the boxes.
The area is already drawing gym-goers, young professionals, and families who prefer clean, direct menus. The brand thrives in neighbourhoods where lunch breaks run tight and post-workout cravings hit hard.
The brand also keeps its spaces casual. That style appeals to a generation raised on convenience but unwilling to compromise on taste. Cairo’s dining scene has grown more selective in recent years. Joe & The Juice has built its reputation on exactly that.
Also Read: 10 Iconic Decade-Old Restaurants In Dubai Every Foodie Must Visit In 2026
What This Means for Egypt’s Food Scene
If the Sheikh Zayed branch performs well, expansion into other Cairo districts could follow.
Cover Image Courtesy: Joe & The Juice/Website
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