In an attempt to unite Italian fashion designers and promote their messages across virtual platforms, the Milan Fashion Week is going digital this year in July! Woohoo!
The moves comes in the wake of the coronavirus pandemic, which has led to lockdown measures in many countries and a health crisis worldwide.
Milan Fashion Week Goes Digital
Officially named as the Milano Fashion Week Digital, it is slated for July 14-17 and will showcase the 2021 Spring/Summer men’s collections and the 2021 Spring/Summer men’s and women’s pre-collections.
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The fashion week will also have a digital platform, where the audience can have a sneak peek into its various showrooms. These include photo and video content, webinars and live streaming of keynote speeches and backstage interviews with designers. All of this will be available on all social media platforms, including Weibo and YouTube and the official site of the National Chamber of Italian Fashion.
This digital version of the fashion week comes after an extraordinary response to the Milan Fall 2020 ready-to-wear shows in China, which were also digitized and drew around 17 million live viewers on Tencent and 9 million on Weibo.
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