MMI And African & Eastern Launch Legal Alcohol Home Delivery In Dubai

by Vaishnavi Venkataraman
MMI And African & Eastern Launch Legal Alcohol Home Delivery In Dubai

It is during these hard times that even rivals and competitors come together isn’t it? Well, if you’ve lived in Dubai you will know that MMI and African & Eastern are competitors. However, the two brands joined hands to make a first-of-its-kind announcement. Soon, Dubai residents can get liquor delivered at their door step, thanks to the new initiative by both brands.

MMI and African Eastern took to Instagram to jointly announce their new ‘Say cheers at home’ service. The teaser however, does not reveal further details about the new service, so watch this space for more updates.

What Else?

Last year, the UAE relaxed liquor rules. Previously, one could buy only a fixed amount of alcohol depending on the salary certificate produced. And obtaining a license was also a tedious process requiring you to submit an NOC from your employer, boss, father or husband, along with a salary certificate that shows an earning of more than AED 3000.

The rules have been simplified and now you need just four documents to get a liquor license. Firstly, submit a copy of your Emirates ID, passport, visa, and a passport size photograph. This is followed by an online payment of AED 270. Once the processing is done, you can collect the license from a nearby MMI or African and Eastern store. In order to apply for the license, you must be over 21 years of age and a non-muslim.