Multiplex Association Claps Back At Karan Johar; Says Filmgoing Costs ₹1,560, Not ₹10,000 As The Director Said

Recently, The Hollywood Reporter India conducted a roundtable discussion between five prominent Indian film directors. They were Karan Johar, Zoya Akhtar, Mahesh Narayanan, Pa. Ranjith and Vetri Maaran. Among the many topics that they discussed, one of them was the downfall of Indian Cinema and the decreasing number of people visiting Multiplexes. During the discussion, Karan Johar stated that the high prices of multiplexes may be to blame for it. The Multiplex Association has therefore responded to the director’s comments.

Karan Johar Says Filmgoing Costs ₹10,000

According to an article which was recently published by The Indian Express or IE, the Multiplex Association of India or MAI has released a statement which notes that the moviegoing experience costs around ₹1,560 for an average Indian family.

Karan Johar, during the table discussion, mentioned that one of the reasons why people are not coming to cinemas as much as they used may be because of how expensive the entire cinema experience has become. He noted that snacks are sold at an exorbitant price.

Once you include the price of the ticket as well as the cost of food and beverages at these cinemas, he said that the total expenditure for a family of four could be ₹10,000. This may not be very affordable for the vast majority of people.

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What’s To Be Blamed? Movies Or The Prices?

The MAI then responded to this by pointing out the fact that the average ticket price reported by a major multiplex chain between 2023-24 was ₹258. The average spend per head for food and beverages at these cinemas was ₹132. Hence, the total expenditure for a family of four would be around ₹1,560.

In past interviews, as cited by the IE article, Ajay Bijli, who is the PVR-INOX chief, mentioned that price is not the only factor. Lacklustre movies also fail to attract crowds.

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What do you think is the cause of the bleeding Indian cinema? Do you think it’s the price of the ticket or the quality of the movies being made? Let us know in the comments section below!

Cover Image Credits: @karanjohar/Instagram and Canva Images (For Representational Purposes Only)

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