Step into any corner of India today, and you’re likely to encounter the tantalising aroma of freshly brewed coffee, weaving its way through bustling streets and tranquil homes alike. But beyond just a morning pick-me-up, coffee in India is experiencing a renaissance—a transformative journey from a mere commodity to a cultural icon. In a recent Instagram post, Nikhil Kamath, the visionary co-founder of Zerodha, offers us a glimpse into this captivating narrative. He unveils intriguing insights about India’s dynamic coffee industry.
Nikhil Kamath Reveals The Global Potential Of Indian Brands
With each sip, India’s coffee culture unfolds—a rich tapestry of tradition, entrepreneurship, and global aspirations. The aroma of freshly brewed coffee permeates India like never before. It certainly signals a shift in the country’s relationship with this beloved beverage. Nikhil Kamath, the co-founder of Zerodha, recently took to Instagram to share some captivating insights about India’s burgeoning coffee industry.
Kamath’s post sheds light on how India is embracing a new era of speciality coffee consumption. It is certainly moving beyond the realm of mere commodities. He reminisces about the inception of coffee culture in India, propelled by pioneers like Coffee Day. They kickstarted the café movement akin to Starbucks.
One striking revelation Kamath shares is that a whopping 70% of unroasted coffee produced in India is exported. This staggering figure sheds light on a previously overlooked aspect of India’s coffee industry. Despite being among the top coffee producers globally, with Karnataka, Kerala, and Tamil Nadu leading the charge, a significant portion of India’s coffee beans finds its way to foreign shores. This number is not just a statistic but also an indication of the supreme quality the world seeks.
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Unveiling Promising Trends
Delving deeper, Kamath unveils promising trends that forecast a vibrant future for India’s coffee industry. With a surge in speciality coffee consumption driven by the younger generation and a burgeoning middle-income demographic, India is poised for remarkable growth in the coffee market. The potential for hyper-speciality coffee brands to rival European counterparts is tangible.
Kamath’s journey with Subko, a homegrown brand championing Indian speciality coffee, epitomises his commitment to reshaping the coffee narrative. From being a mere customer to becoming an investor, Kamath’s involvement underscores his belief in Subko’s potential to redefine India’s coffee story on a global scale.
As India embraces its coffee renaissance, it’s certainly evident the future holds endless possibilities.
Cover Image Courtesy: Canva and Nikhil Kamath/Instagram