Campa Cola, the legendary Indian soft drink that once ruled the 70s and 80s, has officially landed in the UAE. Thanks to Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, this nostalgic fizzy drink has made its grand debut at the 30th edition of Gulfood, the world’s largest food and beverage sourcing event. But this isn’t just about reliving the good old days, it’s a strategic move that signals RCPL’s ambitious plans for the Middle East FMCG market.
Campa Cola Makes A Fizzing Debut In The UAE
After acquiring Campa Cola in 2022 and relaunching it in India in 2023, RCPL has given the brand a fresh makeover while retaining its classic charm. Partnering with Agthia Group, one of the region’s top F&B companies, Campa Cola is making a splash in the UAE with a bold new identity and a mission to inspire today’s fearless go-getters.
What’s Bubbling In The UAE?
Campa Cola’s UAE lineup is ready to fizz things up with a selection that caters to different taste buds. The portfolio includes:
- Campa Cola – The classic cola taste with a punch of nostalgia.
- Campa Lemon – A zesty, citrusy kick for those who love a tangy twist.
- Campa Orange – A burst of fruity freshness in every sip.
- Campa Cola Zero – All the flavour, none of the sugar guilt.
With its vibrant red and purple packaging and a promise of affordability, Campa Cola isn’t just making a comeback, it’s gearing up to be a modern-day beverage sensation.
Will It Sizzle Or Fizzle?
The UAE’s beverage market is a competitive playground, but Campa Cola is here with its heritage, unique positioning, and smart pricing to carve out a strong niche. It taps into both nostalgia and the aspirations of a new generation, two powerful forces Whether it becomes a household favourite in the UAE remains to be seen, but one thing’s for sure, this debut is anything but ordinary.
Also Read: 50-Year-Old Iconic Beverage Campa Cola Is Back In 3 Flavours And Nostalgia Is Washing Over Netizens
The Final Sip
Campa Cola’s UAE launch is here to shake up the fizzy drink scene with an unbeatable mix of legacy and modern-day appeal. So, whether you’re a die-hard fan from decades past or a curious first-timer, one sip might just turn you into a Campa Cola convert.
Cover Image Courtesy: Supplied
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