Rock Paper Rum is a brand synonymous with innovation and excellence in the beverage industry. It is once again pushing the boundaries of what’s possible. Fresh off capturing the attention of Shark Tank investors, this homegrown brand is proud to announce the launch of its new coffee line: Rock Paper Coffee. With this exciting expansion, Rock Paper Coffee aims to bring the rich, aromatic flavours of Chikmagalur coffee to discerning coffee lovers around the world.
Rock Paper Rum Launches Premium Coffee
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Rock Paper Rum is no stranger to bold moves. The introduction of Rock Paper Coffee is certainly a testament to its pioneering spirit. As one of the first alcohol brands to venture into the realm of premium coffee, Rock Paper Rum is redefining innovation within the alco-bev industry.
This strategic leap showcases the brand’s commitment to providing premium, quality beverages. They cater to diverse tastes and preferences, making it a standout player in a competitive market. Consumers today are increasingly looking for value and premium experiences, and Rock Paper Rum is ahead of the curve.
Recognising the burgeoning coffee culture, the brand has tapped into this trend by offering a unique proposition: a curated beverage experience for every moment of the day. Rock Paper Coffee, crafted from single-origin Arabica beans, promises to deliver an unparalleled sensory journey for coffee enthusiasts nationwide.
Experience The Richness Of Chikmagalur
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Lalit Kalani, the visionary behind Rock Paper Rum, expresses his excitement about this new venture. He says, “We are passionate about building the world of Rock Paper & are extremely thrilled to introduce Rock Paper Coffee as a part of our growing portfolio. This move not only differentiates us from other alcohol brands but also reflects our commitment to premiumization and innovation.”
Kalani further elaborates on the brand’s philosophy: “At Rock Paper, we don’t just create beverages; we curate experiences. Whether it’s kickstarting your mornings with the robust aroma of Rock Paper Coffee or unwinding in the evening with the smoothness of Rock Paper Rum, every sip is an invitation to enjoy life’s moments to the fullest.”
Sourced from Chikmagalur, India’s premier coffee region, each bean is carefully selected. It is then meticulously hand-roasted in small batches using state-of-the-art Giesen roasters from the Netherlands. This attention to detail ensures that Rock Paper Coffee offers a rich, full-bodied flavour profile that coffee connoisseurs will appreciate.
Available in three distinct roasts—medium, medium-dark, and dark roast—it is perfect for brewing classic cups or crafting decadent mochas and lattes. Rock Paper Coffee is more than just a new product; it’s a revolution in coffee experiences.
Elevate your daily routine with the luxurious flavours and aromas, now available on the official website and Amazon.
Cover Image Courtesy: Press Release