From Dubai’s Murshid Bazaar to Global Success: Imtiyaz Rasasi’s Journey
In this episode of Stories From UAE, Kamiya Jani meets Imtiyaz Kalsekar, the youngest son of late Abdul Razzak Kalsekar, founder of Rasasi Perfumes, one of the Middle East’s most iconic fragrance legacies.
From a tiny perfume shop in Murshid Bazaar, Deira in 1979 to a brand now found in over 60 countries, the Rasasi story is one of grit, family bonds, innovation and a legacy built from nothing.
For the first time ever on camera, Imtiyaz opens up about the emotional and untold chapters of his life:
- Growing up in Dubai watching Rasasi rise from scratch.
- The hardest responsibility of taking on the Saudi market alone.
- Opening 75 showrooms and losing 50 of them.
- The loss of his father in 2015 - the turning point that changed everything.
- Balancing family, identity, and legacy.
• S1 E21
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