Quick commerce platforms such as Swiggy, Blinkit, Zomato, and BigBasket have eased our lives. All we need is to select and place orders on mobile applications and all our essentials get delivered to the doorstep as quickly as possible. From groceries to vegetables to food items to accessories, the list of items available on these platforms is endless. Looks like online apps may soon start home delivery of liquor to customers’ places.
Will Online Platforms Commence Home Delivery Of Liquor?
Home delivery of alcohol is not permissible in most parts of India, except for Odisha and West Bengal at the present moment. However, multiple places may notice a change soon as some online delivery platforms are likely to start delivering alcohol to customers’ homes. According to a report by The Economic Times, Goa, Haryana, Karnataka, Kerala, New Delhi, Punjab, and Tamil Nadu are considering pilot projects to initiate this all-new home delivery operation.
The platforms may start this service by offering options for low-alcohol drinks. Industry executives shared that Swiggy, Zomato, Blinkit, and BigBasket are likely to deliver beer, liqueurs, and wine initially. Right now, the concerned state authorities are assessing the benefits and drawbacks of this launch from quick commerce companies. It is a major decision and needs proper evaluation before announcing the decision officially.
In conversation with The Economic Times, Dinker Vashisht, Swiggy’s vice president of corporate affairs, shared that online delivery of liquor in this process prioritises age verification and proper transaction records, and follows all kinds of limitations. An advantage of this execution is focusing on regulatory and excise requirements and maintaining dry days and timings efficiently.
Who Are The Target Customers?
An executive of this industry revealed that the plan to start online home delivery of liquor using Swiggy, Zomato, Blinkit, and BigBasket is to meet the demands and cater to people in major cities. Also, a section of the target consumers are people who enjoy recreational drinking. Women who do not wish to visit a nearby offline shop and buy alcohol can use these platforms too.
Also read: Liquor In Gurgram Gets Dearer; Prices Spike 20% As Haryana Launches Bold 2024 Excise Policy!
What are your views on this idea of delivering liquor at home?
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