Swiggy’s New Group Ordering Feature A Hit; Sees 34 Users Collaborate On One Rakhi Order

Swiggy’s latest innovation, the Group Ordering feature, has already shown impressive results just a week after its launch, during rakhi. This new addition to Swiggy’s suite of services has proven to be a valuable tool for families and groups celebrating Raksha Bandhan, a popular festival in India. In one remarkable instance from Bangalore, 34 people used Group Ordering to place a single, collective food order, highlighting the feature’s effectiveness and appeal.

Rakhi Order Using Swiggy’s Latest Group Ordering Feature

The Group Ordering feature was introduced to streamline the process of ordering food for large groups. As festive seasons approach, such as Raksha Bandhan, this feature becomes especially relevant. It allows users to select a restaurant and create a group order, and soon, it will include a bill-splitting option. On Rakhi, the new feature led to a notable 15% increase in group orders compared to usual. More impressively, the average order value increased by 20 times, with the highest single group order amounting to ₹7,329.

The Group Ordering feature simplifies the logistics of managing food orders for a variety of occasions. From family gatherings and festivals to professional events like team lunches, workshops, and meetings, it caters to diverse needs.

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Several Advantages Of Group Ordering

This method offers several advantages. It allows each participant to customise their order according to their preferences without putting additional pressure on the host. Everyone gets to choose their own items, and any special requests or dietary needs can be accommodated easily. This feature also eliminates the common issue of order mismanagement, which often occurs when trying to coordinate multiple individual orders manually. By consolidating all orders into one, Group Ordering streamlines the process and ensures accuracy.

Swiggy’s Group Ordering is more than just a convenience—it’s a solution designed to enhance the overall dining experience. It provides a stress-free way to handle food orders for large groups, allowing users to focus on the event itself rather than the logistics of meal planning. The significant increase in average order value on Raksha Bandhan underscores the feature’s success and its potential to transform group dining experiences.

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In addition to simplifying order management, Group Ordering also aligns with Swiggy’s commitment to improving user experience and accommodating diverse needs. The introduction of bill-splitting options in the near future will further enhance the feature’s appeal, making it even more practical for groups who wish to share costs effortlessly.

Cover Image Courtesy: Canva (Representative Image)