Thomas Cook (India) Limited is India’s top omnichannel travel services provider. And the group has inked an exclusive long-term Memorandum of Understanding (MOU) with The Mandai Wildlife Group (MWG). According to Thomas Cook & SOTC’s consumer data, it is found that Indian consumers have a strong desire to travel. Here are the details of this partnership and what you can expect.
MOU Between Thomas Cook & Mandai Wildlife Reserve
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An integrated nature and wildlife destination in northern Singapore, Mandai Wildlife Reserve is home to the Night Safari, River Wonders, and Singapore Zoo. Under the terms of the MoU, Mandai Wildlife Group and the Companies will work together to maximise the benefits of India’s quick recovery and growth following the pandemic.
The MOU is perfect since Bird Paradise, the newest wildlife park from Mandai Wildlife Group, will have its soft opening on May 8, 2023. To provide Indians with exciting multi-attraction combination discounts and special meal-inclusive programmes, the alliance spans two axes of product development and marketing.
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Bird Paradise: The New Wildlife Park
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As a result of the pandemic, people now value nature more than ever. Mandai Wildlife Reserve provides a window into the wild for Indian visitors through the Singapore Zoo, River Wonders and Night Safari. The promotion of the brand-new Bird Paradise, Asia’s largest bird park, will also be a primary goal of MWG’s relationship with Thomas Cook and SOTC.
Bird Paradise, which spans 17 hectares, is home to 3500 birds and more than 400 species in 10 zones, including 8 expansive walk-through aviaries, a penguin habitat, and a zone specifically for birds with high conservation value. Also, visitors may anticipate new avian displays and keeper-led activities including Keeper Talks and feeding sessions for up-close encounters with the birds and conversations with the animal care staff.
Despite the present difficulties in obtaining visas for long-distance travel, Mandai Wildlife Reserve is easily accessible from Singapore because of its simple visa requirements and robust air connectivity. Via the MOU, Thomas Cook and SOTC seek to target multigenerational families, young professionals, couples, and groups of friends for the upcoming summer vacations and beyond. The wildlife destination is a favourite among all of Thomas Cook and SOTC’s consumer segments.
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In addition, Thomas Cook & SOTC want to take advantage of the roughly 10-year decline in consumer age overall to meet the growing demand from young Gen Z and millennials in India.
Cover Image Courtesy: Mandai Wildlife Reserve/ Website