When it comes to making people excited about its new products, Apple has always been at the forefront. Now, Apple has launched a new accessory called the iPhone Pocket, and it has already created a buzz online. The product is a limited-edition item designed to carry iPhones, but many people on social media are joking about its look and price.
Apple Has Launched iPhone Pocket
Apple has launched the new iPhone Pocket, a new limited edition designer strap accessory 🚨
You can order one today and will be available this Friday in either short or long sizes for $149.95 and $229.95 respectively pic.twitter.com/dg3sjs6xKI
— Apple Hub (@theapplehub) November 11, 2025
Apple has another exciting item for its fans. The brand has launched a limited-edition iPhone Pocket. It comes in two versions: a short strap priced at over ₹13,288 and a long strap for approximately ₹20,379. One of the best parts is that Apple has launched both versions in a variety of colours. As per Hindustan Times, the short strap is available in eight colours, including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap comes in three colours: sapphire, cinnamon, and black. People quickly noticed its unusual design, with some comparing it to a sock.
iPhone Pocket Your gym sock
$150 $0.15 https://t.co/q6GX82tlSg pic.twitter.com/1FppXX0v3A— Trung Phan (@TrungTPhan) November 12, 2025
As soon as the announcement of the product happened, people took to social media to share memes. Some compared it to a swimsuit, while others posted pictures of keeping their iPhones in socks.
More About This New Apple Product
The iPhone Pocket is a collaboration between Apple and Japanese fashion brand ISSEY MIYAKE. Apple describes it as a “singular 3D-knitted construction designed to fit any iPhone.” The design is inspired by the idea of a piece of cloth and aims to combine simplicity with versatility. According to Yoshiyuki Miyamae, design director at MIYAKE DESIGN STUDIO, the product is meant to show the connection between an iPhone and its user while remaining universal in style, reported Hindustan Times.
I don’t know about you guys but this looks like an April Fool’s joke. This iPhone Pocket, is literally a sock and they are calling it limited edition. It costs $230. pic.twitter.com/w3NmXMCw0z
— Vivek Naskar (@vivek_naskar) November 11, 2025
This product has already been announced in the market, but it’s not live yet for purchase. The accessory will go on sale starting Friday, November 14. It will be available at select Apple Store locations in the United States, as well as online at apple.com in several countries, including France, Italy, Japan, Singapore, South Korea, Greater China, the UK, and the US.
What are your thoughts on this new product in the market? Tell us in the comments below!
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Cover Image Courtesy: X @vivek_naskar & X/ @theapplehub