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Dubai: JLT’s Aww-Dorable ‘Chief Dog Officer’ Just Got Announced & It Is…

JLT invited locals to nominate their dogs for the special role of Chief Dog Officer.

by Anupriya Mishra
Dubai: JLT’s Aww-Dorable ‘Chief Dog Officer’ Just Got Announced & It Is…

Jumeirah Lake Towers in Dubai just got an aww-dorable addition, as the neighbourhood has named its first ‘Chief Dog Officer’. Yes, the cutesy English Coco Spaniel, which is one year old, is called Chase. Truly a big personality in the neighbourhood, did you know his job is to make the neighbourhood a better place for pets and their owners?

JLT Gets Its Chief Dog Officer

As revealed in a report of the Gulf News, JLT invited locals to nominate their dogs for the special role. The response, as you might have guessed, was tremendous! Dog owners from across the neighbourhood shared sad stories about their furbabies and why they deserved the prestigious title. After all the stories were reviewed, Chase won everyone over.

What Does A Chief Dog Officer Do?

The next question that anyone would want answered is what does a Chief Dog Officer do? Well, the role is pretty straightforward. His role is to spread joy and promote good pet etiquette around the neighbourhood. The main duty includes welcoming dogs and their families to JLT. Moreover, he’ll also encourage friendly behaviour at the dog park and other shared places. As further mentioned in the report, he also gets to explore and show off all the pet-friendly cafes and walking spots around the area.

Also Read: Watch: Sheikh Hamdan Shares Video Of Riding In A Self-Driving Car!

The Duty Comes With A Lot Of Perks

However, the duty comes with a lot of perks as well. Max & Mia, which is a local pet boutique, has designed a custom outfit in the colours of JLT’s signature colour for the dog. To jog your memory, the shop is known for creating fun, seasonal collections for pets has something for every occasion, whether it’s Valentine’s Day or Diwali.

The benefits, however, don’t end there. He also got a year-long gold membership at Noble Veterinary Clinic in JLT. So, the best healthcare is guaranteed! Furthermore, there is an AED 500 voucher from Pawsome Friends and AED200 voucher from Splendour Fields and fresh meat and treats from the Furchild Pet Nutrition.

So, the next time you’re in the neighbourhood, don’t forget to say hi to Chase if you see him taking a stroll in the park!

Cover Image Courtesy: Canva Pro/eli_asenova from Getty Images Signature & Instagram/jltbydmcc

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First Published: February 06, 2026 11:44 AM