If you’re travelling to Sri Lanka, don’t be surprised to spot Campa beverages in local markets. You will soon find the much-loved Indian drinks like Campa Cola and Orange in Sri Lankan markets, thanks to Reliance Consumer Products (RCPL) partnering with Ceylon Cold Stores to launch the iconic Indian brand there. Scroll on to know more about this.
Campa Beverages Launched In Sri Lanka
RCPL, the FMCG arm of Reliance Industries, has come together with Ceylon Cold Stores to introduce the iconic Campa Beverages brand in Sri Lanka. On Monday, they released a joint statement, “With the introduction of Campa in Sri Lanka, the partnership aims to offer greater choice and innovation to Sri Lankan consumers with high-quality, affordable beverages that cater to evolving tastes and expectations.”
The two organisations previously collaborated while launching Elephant House Beverages into the Indian market in February 2024.
As per The Financial Express, Campa’s portfolio in Sri Lanka will include its popular beverages like Campa Cola, Lemon, Orange, and the energy range featuring Campa NRG Gold Boost and Berry Kik. The drinks will be priced competitively at Rs 100 for 250 ml bottles. They aim to offer value and refreshment with these beverages.
Expanding Overseas Markets
Mr. Ketan Mody, Executive Director at Reliance Consumer Products Limited, said that Campa Cola isn’t just a drink, it’s the taste of India that celebrates the spirit of today’s youth. He added that the introduction of Campa beverages in Sri Lanka will launch a new wave of fans.
RCPL has been working to expand its global reach by launching the iconic beverage brand overseas. Last month, they launched Campa Beverages in Nepal with the Chaudhary Group (CG). The company hopes to expand the brand’s presence beyond India and the Middle East. They have introduced drinks like Campa Cola, Campa Lemon, Campa Orange, and energy drinks in the Nepalese market already.
Also Read: Train To Sri Lanka? Dhanushkodi-Talaimannar Rail Project Promises New India-SL Route
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Cover Image Courtesy: Wikimedia Commons
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