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What Is ‘Father’s Endowment’, Dubai’s New Initiative Launched By HH Sheikh Mohammed bin Rashid?

Honouring Dads the Emirati way.

by Deeplata Garde
What Is ‘Father’s Endowment’, Dubai’s New Initiative Launched By HH Sheikh Mohammed bin Rashid?

Let’s be honest, dads rarely get the spotlight. They fix, fund, and fuss over everything, but somehow, they’re the unsung heroes of family life. Well, not anymore. Thanks to a heartfelt national initiative, ‘Father’s Endowment’ launched by HH Sheikh Mohammed bin Rashid Al Maktoum, the UAE is giving fathers the tribute they deserve and it’s not just with words or shiny plaques. This time, it’s a full-blown billion-dollar endowment fund. Yes, a billion with a “B.”

UAE Launches Fathers’ Endowment Fund

This shiny new campaign, called the Fathers’ Endowment, is no random act of generosity. It’s part of a bigger plan announced by UAE President HH Sheikh Mohamed bin Zayed Al Nahyan, who declared 2025 as the Year of Community. This isn’t just about celebrating dads; it’s about strengthening the social glue that holds communities together. And the best part? Every dirham raised will go towards providing medical treatment and healthcare to those who can’t afford it. So, dads get the love, and the needy get the care. Win-win, right?

Ramadan Timing, Because Giving Just Hits Different Now

Of course, Sheikh Mohammed knows how to pick the perfect moment. Launching the campaign during Ramadan wasn’t just a coincidence, it’s a masterstroke. Ramadan is the month of giving, sharing, and reconnecting with your generous side. Whether you’re dropping cash into a charity box, stocking up a Ramadan fridge, or quietly covering someone’s grocery bill, every little gesture matters.

With the Fathers’ Endowment, giving gets a meaningful upgrade. Every donation doesn’t just honour a father, it helps someone’s actual father (or mother, or child) get the healthcare they desperately need. It’s the kind of full-circle generosity that makes you want to hug your dad a little tighter and hit that donate button faster.

Want To Chip In? Here’s How

If your wallet’s feeling generous (or your dad’s been extra awesome lately), donating couldn’t be easier. You can head straight to fathersfund.ae to make your contribution. Prefer quick clicks? Use the DubaiNow app or hop onto jood.ae to send some dirhams into the fund.

Feeling old school? SMS works too. Just send ‘Father’ to:

  • 1034 to donate AED10
  • 1035 to donate AED50
  • 1036 to donate AED100
  • 1038 to donate AED500

Bank transfers are also an option if you like doing things the classic way.

Also Read: HH Sheikh Hamdan Shares A Heartwarming Video Of Son Mohammed On His 2nd Birthday!

Wrapping It Up With A Bow (And A Hug)

The Fathers’ Endowment isn’t just a campaign; it’s a legacy in the making. It proves that honouring parents isn’t about fancy words, it’s about action. With every donation, this campaign turns gratitude into something real and lasting. It’s a billion-dirham love letter to fathers everywhere, written with kindness, compassion, and a whole lot of heart.

So, if you’ve ever wanted to say “thank you, Dad” and make it count, this is your chance. Go ahead honour your father, help a stranger, and be part of something beautiful. 

Cover Image Courtesy: HH Sheikh Mohammed/X

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First Published: March 03, 2025 12:13 PM