What Is K-Beauty Tourism That Brings 100,000 Tourists To South Korea Each Year?

If you thought that the Korean Wave was finally settling down, then you couldn’t have been more wrong! By now, you must have noticed the surge in the number of people visiting South Korea recently. While the county is beautiful and deserves a spot on your bucket list, its growing popularity has something to do with the growing trend of K-beauty tourism. Scroll on to know more about this.

All About K-Beauty Tourism Boom In South Korea

Beauty enthusiasts are now catching flights and heading to South Korea to undergo cosmetic procedures and treatments. Travel experts are calling this K-beauty tourism in South Korea and it is growing rapidly! Korean skincare and makeup have now become the epitome of beauty and their innovative ingredients and ever-growing popularity are fueling this travel trend.

Thanks to social media, people across the globe are willing to travel and seek immersive beauty treatments firsthand in South Korea. According to an NDTV report, over 100,000 tourists visit Korea each year for skincare and cosmetic operations. Japanese and Chinese tourists are the top contributors to the growing trend of K-beauty tourism. They are followed by foreign tourists from the USA, Thailand, Vietnam, and Mongolia.

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Korean Wave & The Future Of This Travel Trend

K-pop, K-dramas and movies, and K-fashion made ‘glass skin’ and flawless skin the beauty standard across the world. While people are ready to splurge on South Korean makeup and skincare brands, the idea of visiting a makeup store or booking a skincare treatment in Seoul’s trendiest neighbourhoods is even more exciting for them. The biggest reason for K-beauty tourism’s rise is also the fact that Korean beauty has moved beyond plastic surgery. They have minimally invasive technologies now, which offer less intimidating and non-invasive treatments that align with modern beauty standards.

NDTV’s report revealed that the aesthetics sector in South Korea was valued at $2.4 billion in 2024. It will rise to reach $6.3 billion by 2030. It looks like beauty enthusiasts across the world want to experience trendy procedures by experts in South Korea firsthand.

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What are your thoughts on this? Let us know in the comments.

Cover Image Courtesy: Canva (representative image)

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