Zomato To Enter Quick Ready-To-Eat Meal Category With Blinkit Foods, A Competition To Zepto Cafe

The food industry in India is expected to see more developments as Zomato’s parent firm prepares to launch Blinkit Foods, its new food service arm, to compete with rival Zepto Cafe. The new initiative will offer ready-to-eat instant meals to users. Here’s more on it.

Zomato’s Parent Firm to Launch Blinkit Foods 

Zomato’s parent company, Eternal Ltd., has announced plans to launch a new subsidiary called Blinkit Foods Private Limited. This new venture aims not only to directly compete with Zepto Cafe but also to strengthen Zomato’s food service operations. According to a report by Republic World, Eternal Ltd. announced that Blinkit Foods is proposed to be incorporated as a wholly owned subsidiary and will operate in the food services business. This includes innovation, preparation, sourcing, sale, and delivery of food to customers.

The company also confirmed that Blinkit Foods will be incorporated with a total paid-up capital of ₹10 lakh. Additionally, the firm will be professionally managed with no promoter or promoter group involved. This announcement comes as the company expands its 10-minute food delivery service, Bistro, which also operates under Blinkit.

Also Read: Ordering Gold Coins Via Blinkit Or Zepto? Here’s How To Choose The Right One And Ensure It’s Real!

Bistro: A Quick Food Delivery App 

For those who don’t know, Bistro by Blinkit was launched in December 2024. An Indian quick-commerce brand owned by Eternal Ltd., Bistro focuses on delivering hot meals, desserts, and beverages to customers within 10 minutes. Its expansive menu includes breakfast options like poha and upma, along with burgers, pasta, samosas, thalis, and more.

Currently operating in select areas of Gurugram, Noida, Delhi, and Bengaluru, Bistro uses cloud kitchens to prepare and deliver meals quickly. It specialises in offering high-quality, low-cost meals to customers. With plans to expand Bistro to more cities, the launch of the new Blinkit Foods is also aligned with the growing demand for 10-minute food delivery apps in India.

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Further details about the Blinkit Foods launch are still awaited. However, the rise of these instant cafe-style services on food apps is expected to intensify competition in the e-commerce food delivery business. Zepto Cafe is already expanding, and Swiggy’s Bolt is also steadily growing its presence across major cities. 

Cover Image Courtesy: Canva Pro/ Aflo Images  and Blinkit, Wikipedia/ Hirebettu (Representative Image)