In the bustling metropolis of Mumbai, a notable transformation is taking place in the realm of public transportation. The latest survey by the Internet and Mobile Association of India (IAMAI), in collaboration with Grant Thornton, has highlighted a significant shift towards digital convenience among Mumbai’s bus commuters. According to the insightful report titled ‘Connected Commutes 2024,’ nearly 47% of bus riders in Mumbai are now opting for city travel apps to book their tickets, underscoring a remarkable evolution in urban mobility.
The Digital Bus Revolution In Mumbai
The ‘Connected Commutes 2024’ report is based on feedback from over 1,400 participants who provided valuable insights into the growing reliance on mobile apps for bus travel. The survey reveals a compelling trend towards digital engagement in Mumbai’s public transport sector:
- User-friendly interfaces of travel apps draw 26% of commuters. These apps are designed with intuitive layouts that simplify the booking process.
- For 27% of respondents, the ability to view real-time seat availability is a key factor. This feature helps commuters plan their journeys with greater precision.
- 21% of users valued accurate, real-time tracking of buses. This capability allows commuters to monitor their buses’ locations, reducing wait times.
- A smaller segment, 12% of respondents, appreciates personalised tariff options. This flexibility in pricing adds another layer of convenience.
The Impact Of Digital Transformation
- The rise of city travel apps has revolutionised bus travel in Mumbai, leading to several notable benefits:
- Digital passes have replaced traditional paper tickets, offering a seamless, contactless boarding experience.
- Apps have introduced features like live tracking and route optimisation, which enhance bus service reliability and operational efficiency.
- The increased adoption of digital ticketing contributes to reduced road congestion and lower infrastructure costs.
- Enhanced bus travel experiences have a positive ripple effect on local businesses situated along bus routes, as increased foot traffic benefits them economically.
Dhruv Chopra, co-founder of Chalo Mobility Private Limited and a member of the TravelTech Committee of IAMAI, emphasises the transformative potential of city travel apps. According to Chopra, these apps are set to redefine urban mobility by fostering strategic partnerships.
The surge in digital bus ticket bookings in Mumbai marks a significant step towards a more connected and efficient urban transit system.
Cover Image Courtesy: Canva
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