‘We keep this love in a photograph’ holds such a special corner in our hearts. From first crush to first love, Ed Sheeran’s music has been a part of many GenZ and even 90s kids’ stories. And now, one of our favourite singers is all set to arrive in Mumbai for his incredible tour and woo us with his magical voice. From some spectacular performances to witnessing the singer live from just some distance away, the experience is going to be epic.
Ed Sheeran’s Mathematics Tour In Mumbai Gets A Splendid AR-Enabled Mural
The living legendary singer is coming to India very soon and we cannot contain our excitement at all. Ed Sheeran is gearing up for his + – = ÷ x Tour in Asia and Europe and India is one of the many places where can get to see him perform live and melt everyone’s hearts with his mesmerising melodies. Exclusive pre-sale tickets are already out on BookMyShow.
The company has taken a significant step for the marketing extravaganza of the event. People can now get to see the first look of the ‘iconic production marvel with the 360° stage’ of the upcoming tour, according to the press release. The most fascinating and highlighting aspect of the mural is that it is powered by Augmented Reality. The bright colours surely bring out the perfect vibe and ambience of the much-awaited tour. To get to see this spectacular mural, you need to head to Bandra’s Carter Road where BookMyshow has organised this on an 800 sq ft wall.
Lead Artist Jisha Madai and Curator Zain Siddiqui from WickedBroz Art are the artists behind making this splendid mural.
There Are A Lot Of More Fascinating Surprises Waiting As Well
Taking to Instagram, Ed Sheeran shared some details about his tour.
View this post on Instagram
You can now get to enjoy some glimpses of the tour without even attending it. Are you wondering how is it possible? Well, we have all the answers for you. There is a QR code installed on the huge wall. Anyone who scans it can get some snippets of the concert experience. We won’t give you spoilers but all we can say is that the sneak peeks are surely impressive and exciting. The QR code is going to take all the users to an Instagram account that is all about Ed Sheeran and his music. The biggest highlight of this experience is the new Instagram filter ‘Ed +-=÷x’.
Also read: Mumbai, Brace Yourself! Ed Sheeran’s Mathematics Tour Will Hit India’s Shores In 2024
When fans place the mobile camera in the direction of the much-talked-about 360° stage on the mural, they can see a beautiful animation showing some glimpses of the singer’s concert. From lakhs of fans cheering and dancing in joy to fireworks to a fascinating revolving stage, the experience is simply extraordinary.
Another major highlight of this new marketing endeavour is that fans can even record this great experience and share it on their Instagram stories. Also, if you want to get access to this interactive Instagram feature, head to the official Instagram account of BookMyShow.
Are you attending the Ed Sheeran concert in Mumbai?
Cover Image Courtesy: Press release
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First Published: October 27, 2023 5:54 PM