The House of McDowell’s Soda Yaari Jam delivered an unforgettable Friendship Day celebration at the NSCI Dome, Mumbai. Headlined by Gen Z’s favourite artists Sanam, Lisa, Ritviz, Zaeden, Anuv Jain and Lothika, August 4, 2024 became a night that Mumbaikars swayed to the foot-tapping numbers and celebrated the beauty of friendship with live music. The electrifying night only got better and better, one performance at a time. And, we are spilling all the deets about the memorable night.
The House Of McDowell’s Soda Yaari Jam At NSCI Dome
As the sun set over the horizon, NSCI Dome transformed into a pulsating epicentre of revelry, music and memories with a stellar line-up of explosive performers. Lisa, Sanam, Lothika, Ritviz and Zaeden captivated the audience with their enthralling performances. The infectious energy of this powerful line-up soon took over the crowd and they raised the roof!
As the crescendoing music intoxicated the air, to surprise the audience, the wildly talented Anuv Jain took stage. His performance marked the highlight of the evening as not only did he blow the audience away with his surprise performance but also announced his highly anticipated 5-city tour with his yaar Zaeden. What better way to celebrate Friendship Day than this?
This event not only highlighted the strength of yaari but also demonstrated the commitment that The House Of McDowell’s Soda has towards facilitating deep bonds and strengthening friendships. The resounding success of the Yaari Jam and the memories it created for its audience are sure to echo for ages to come.
Empowering Friendships & Fostering Genuine Connections
Commenting on the event, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India said, “At The House of McDowell’s Soda, we believe in the transformative power of friendships to uplift and empower individuals. This year, Yaari Jam exceeded all expectations with its electrifying lineup of artists, setting a new benchmark for celebrating friendship. We united yaars across the nation, embracing the true spirit of camaraderie and creating memories that will last a lifetime. The event truly marked a forward step in celebrating the essence of friendship and joy, making it the most joyous and empowering Friendship Day ever!”
Sanam, who delivered a striking performance, said, “Performing at Yaari Jam was a whole new experience for us as it wasn’t just another concert. For us, friendship is at the heart of everything we do, so this event was extra special. It was all about celebrating those deep connections and the true spirit of ‘Yaaron Waali Baat’ that The House of McDowell’s Soda embraces beautifully. Truly an event to remember for life!”
Lisa Mishra also shared her experience of performing at the event and said, “The stage became a canvas where we brought music to life. We came together to create something special at Yaari Jam, an evening filled with energy, connection, and unforgettable moments. The concert was a true celebration of our shared love for music and friendships.”
Zaeden, the powerhouse performer said, “Being part of Yaari Jam was more than just performing, it was about celebrating friendship through music. The crowd’s energy and cheers are everything for an artist, and I was super excited to drop my new set. Mumbai was amazing as usual, and sharing the stage with my favourite artists made the night one for the books.”
The crowd went berserk witnessing such electrifying performances. Those who attended with friends added a picture-perfect evening to their memory books and just like slam books, the social media feeds were full of lasting memories from the night with cute anecdotes. The Yaari Jam, with all the yaars (on-stage and off) and such scintillating performances, is definitely GOALS and people by the end of the night left on a happy, musical high! Here’s to celebrating friendships stronger than all of life’s challenges!
The House Of McDowell’s Soda Yaari Jam was produced by TribeVibe, supported by SPONCO with ticketing partner BookMyShow.
Cover Image Credits: Supplied
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