After Caesars Palace Transformation, COVE BEACH To Relocate To JBR, Dubai!

by Deeplata Garde

In a noteworthy development, the beloved beach club, COVE BEACH, is all set to make a move from its current location at Caesars Palace on Bluewaters Island. News reports that it’s heading to the vibrant shores of Jumeirah Beach Residences (JBR). This strategic shift comes in the wake of the transformation of Caesars Palace into the elegant Banyan Tree Dubai.

Relocation Of COVE BEACH To JBR


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COVE BEACH has long been a cherished haven for both Dubai residents and visitors alike. Known for its enticing array of weekly events, elevated poolside experiences, and a restaurant serving delectable meals from breakfast through dinner, it has been a fixture of Dubai’s leisure scene for nine years. Over this time, it has warmly welcomed more than 1.5 million guests through its doors.

At its new home in La Vie, JBR, COVE BEACH will maintain the same high standards and premium experience that has attracted visitors. The venue will span across three tiers, echoing the layout of the original. It will have both indoor and outdoor dining areas, opulent cabanas, inviting sun loungers, and the exciting addition of a pink grape lounge.

Also Read: 5 Beach Essential That No One Tells You, But Are A MUST When You’re Travelling

A New Chapter In Dubai’s Beach Club Scene


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The transition to La Vie will occur in two phases, carefully materialized to ensure a seamless experience for COVE BEACH enthusiasts. The initial phase is anticipated to be unveiled by the close of 2023, allowing it to continue its operations at Caesars Palace. The second phase, scheduled for the summer of 2024, will introduce further enhancements, including the introduction of a beachfront pool, further elevating the guest experience.

One crucial aspect that remains unwavering during this transition is the stellar COVE BEACH staff. The entire team will relocate to the new venue, guaranteeing that the exceptional service and warm hospitality that COVE BEACH is renowned for will continue to be persistent. Additionally, all of COVE BEACH’s current programming, including Ladies’ Day, Unplugged, NXT Friday, Rendezvous, and the popular Garden of Cove events, will carry on, ensuring that loyal customers can still enjoy their favourite experiences.

This relocation symbolises not just an ending but the commencement of an exciting new chapter in COVE BEACH’s journey. While it marks the conclusion of an era at Caesars Palace, it commences the dawn of a promising future at JBR. It remains steadfast in its commitment to delivering a premium beach club experience. As it embarks on this exhilarating transition, it promises to keep providing moments of pure bliss and relaxation by the sea.

Cover Image Courtesy: COVE BEACH