Vincent Van Gogh — the Dutch painter who is famous for the use of striking colour and emphatic brushwork. The contoured form in his paintings influences expressionism in modern art. During the late 20th century, he gained popularity and his paintings made record-breaking sales. To promote his noteworthy work, Pune, Bangalore and Hyderabad are hosting Van Gogh 360° — an immersive way to witness Vincent Van Gogh’s artwork.
Van Gogh 360° In Pune, Bangalore & Hyderabad
After the success of Van Gogh 360° in Delhi, these three cities are going to host an exhibition showcasing Vincent Van Gogh’s paintings in a brand-new immersive way. Anyone who enjoys art or is interested in virtual reality should check out this exhibition. In collaboration with the Van Gogh Museum in Amsterdam, Goodby Silverstein & Partners — a digital agency and VR studio, developed this project.
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What To Expect At This Exhibition?
An introduction to Van Gogh’s life and work is given at the beginning of the Van Gogh Immersive Experience. This introduction is narrated by the letters he wrote to Theo (his brother). You may learn a lot from these letters about Van Gogh’s creative process, his battles with mental illness, and his interactions with other artists of the time.
Van Gogh’s paintings are visible in a 360-degree setting while you wander around and listen to his commentary. Although you are actually in a virtual reality world, it feels like you are in the centre of an art exhibition!
In addition to this, the exhibition has cool interactive features like experimenting with different colour palettes and creating your own version of Van Gogh’s painting. The French town of Arles, where Van Gogh once resided and worked, is also accessible through the VR experience.
The town’s cafes and famed Yellow House, where Van Gogh resided and painted, are both accessible on foot. The recreations’ incredible attention to detail gives you the impression that you are travelling back in time and entering Van Gogh’s universe.
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Van Gogh 360 is an experience that you won’t want to miss, whether you love art, VR technology, or are just interested in the meeting point between art and technology.
Cover Image Courtesy: Van Gogh 360°/ Website