Chocolate and airports might sound like an ordinary duo, but when Lindt & Sprüngli unveiled its Lindt Dubai Chocolade for one day at Zurich Airport, it was anything but ordinary. On 30 November, Lindt transformed its travel retail flagship into a hub of excitement, offering just 50 bars of the coveted chocolate. The result? A frenzy of sweet-toothed travellers snagged every bar within minutes.
A One-Day Dubai Chocolate Extravaganza At Zurich Airport
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Announced via social media, the event tapped into the viral “Dubai chocolate” trend, which has been lighting up TikTok and Instagram. Fans and chocoholics raced to be part of the action, and judging by the quick sell-out, Lindt’s reputation for innovation and indulgence reached new heights.
So, what makes Lindt Dubai Chocolade so irresistible? It’s not just the name, it’s the perfect blend of Swiss expertise and Middle Eastern flavours. The bar features Lindt’s silky milk chocolate infused with a filling of 24% pistachio paste and crispy kadayif.
For the uninitiated, kadayif, also known as angel hair, is a delicate dough used in many Levantine and Arab desserts. The result is a luxurious, crunchy, nutty treat that’s as exotic as it is decadent. This isn’t just chocolate, it’s a culinary experience.
A Taste Of Dubai With A Swiss Twist But Just 50 Limited Edition Bars
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The Zurich Airport event wasn’t Lindt’s first rodeo in the Dubai chocolate frenzy. Earlier, Germany witnessed the launch of handmade and numbered editions of the product, sparking long queues and viral moments across social media. By limiting availability and leaning into the exclusivity factor, Lindt has masterfully positioned the Dubai Chocolade as a must-have for chocoholics and collectors alike.
Zurich Airport’s revamped Lindt boutique also played a starring role in this event. The boutique recently reopened with a fresh look, creating the perfect setting for travellers to discover Lindt’s premium offerings. This collaboration with Avolta, which facilitated the event, is part of Lindt’s ongoing efforts to surprise and delight chocolate lovers worldwide.
So, if you missed this sweet moment in Zurich, don’t despair. Keep an eye on Lindt’s social media channels, you never know when the next chocolate adventure will unfold!
Cover Image Courtesy: Flughafen Zürich ZRH/Website
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