From the land that gave the world Baklava and Lokoum, a new star has risen in Turkey’s dessert scene: Dubai chocolate. Combining pistachios and crispy phyllo pastry, this decadent treat has created a frenzy that shows no signs of cooling down. But why is everyone obsessed with this chocolate? Let’s dive into this chocolate-coated phenomenon!
From Ankara To Istanbul: The Dubai Chocolate Craze Spreads
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When Turkey discovered Dubai chocolate, the nation couldn’t get enough. It wasn’t just the big cities like Ankara and Istanbul indulging in the trend; even small-town patisseries jumped on the bandwagon. Eylul Tabay, a young baker from Ankara, shared her experience to Xinhua saying how they sold out every batch within hours. Long queues outside their patisserie were a daily affair then. According to Tabay, the magic lies in the blend of knafeh, a crispy shredded phyllo pastry, with rich chocolate and pistachios. This unique combination resonates deeply with Turkey’s love for layered, nutty desserts. Interestingly, this trend isn’t confined to luxury patisseries. Budget supermarkets have started offering their versions, ensuring that no one misses out on the indulgence. But beware: your wallet might feel the pinch as these bars are far from cheap!
The Social Media Effect: Why Dubai Chocolate Went Viral?
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Behind every food trend lies the power of social media, and Dubai Chocolate is no exception. Created in 2021 by a UAE-based entrepreneur, this chunky, pistachio-filled treat skyrocketed to fame when influencers began sharing drool-worthy videos of their first bites. Turkey’s chocolatiers quickly picked up on the trend, crafting their versions to meet the insatiable demand. With hand-decorated finishes and luxurious fillings, these bars feel less like candy and more like edible art. The mix of chocolate, pistachios, and phyllo offers a familiar yet exotic taste, making it irresistible.
Fans have narrated their stories lauding the sensational combination of knafeh, pistachios, and chocolate creating a flavour explosion. People have found it hard to resist and have bought these famous chocolate bars for their family and friends.
Turkey’s Pistachio Dilemma
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The Dubai chocolate craze has sparked an unexpected challenge: a pistachio shortage. Despite being one of the world’s leading producers of pistachios, Turkey is now considering imports to keep up with demand. The government faces the tricky task of balancing the domestic supply chain while fuelling the chocolate frenzy.
This pistachio predicament shows how one viral food trend can ripple through an entire industry. Whether you’re a producer or a consumer, Dubai Chocolate has everyone talking and eating!
Also Read: After Germany, Lindt Dubai Chocolate Lands At Zurich Airport For An Exclusive One-Day Event!
A Trend Worth Savouring
Dubai Chocolate has proven that Turkey’s love for sweets knows no bounds. This treat has captured hearts and taste buds nationwide with its luxurious mix of knafeh, pistachios, and chocolate. While the trend may be fleeting, its impact on Turkey’s dessert culture is undeniable.
So, if you haven’t tried Dubai chocolate yet, what are you waiting for? Grab a bar before it sells out, your sweet tooth will thank you!
Cover Image Courtesy: Cumhuriyet Lezzet Dünyası/Instagram
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