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Ahead Of Ramadan 2024, Sheikh Mohammed Launches 1 Bn Charity Campaign For Mothers

His Highness Sheikh Mohammed has launched an AED1 billion charity campaign, titled Mother’s Endowment.

by Anupriya Mishra
Ahead Of Ramadan 2024, Sheikh Mohammed Launches 1 Bn Charity Campaign For Mothers

It’s a universal fact that mothers are the backbone of a family. After all, they inculcate values that help in the development of the family. And now, honouring mothers, His Highness Sheikh Mohammed bin Rashid Al Maktoum, who is the Ruler of Dubai and the Vice President and Prime Minister of the UAE launched an AED1 billion charity campaign. This comes ahead of the month of Ramadan and the campaign is titled Mother’s Endowment.

Sheikh Mohammed Launches Mother’s Endowment

Taking to X, His Highness Sheikh Mohammed bin Rashid Al Maktoum posted about the campaign, which aims to raise funds for educational purposes on behalf of mothers. A campaign that’s worth AED1 billion, the announcement was followed by a heartwarming video. Yes, and this was shared along with a touching message for the people of the UAE. In case you’re wondering, the aim of the campaign stems from the basic fact that mothers are the first teachers of their children.

As mothers nurture generations and provide them with essential knowledge for their lives, this fund aims to honour them. Yes, this will be done by allowing individuals to make donations in the mother’s name. So, by supporting educational systems, the aim of the campaign is also to support the education and qualifications of individuals in unprivileged communities.

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This Will Be An Initiative Under The Umbrella Of MBRGI

As it happens, this is a campaign for educational support. Yes, it will be running under the umbrella under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives. It’s worth mentioning that this is the region’s largest foundation in the field of humanitarian and development work.

The campaign comes after the massive success of previous Ramadan campaigns that have been launched under the directives of the Ruler of Dubai. Starting with the 10 million meals, this was launched in 2020. Since then, every year, MBRGI has launched campaigns for sustainable food aid and endowment funds.

So, with the launch of this campaign, it certainly shows the efforts taken by the UAE in the field of humanitarian work.

Cover Image Courtesy: Canva & X/HHShkMohd

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First Published: March 05, 2024 3:06 PM