Celebrating Local Flavours, Indian-Origin Chocolates Surge In Popularity, Says 76.9% Of Experts

Explore the evolving landscape of this beloved treat!

by Mallika Khurana
Celebrating Local Flavours, Indian-Origin Chocolates Surge In Popularity, Says 76.9% Of Experts

Chocolate has been a beloved indulgence for centuries, with its rich, velvety texture and irresistible allure. From ancient Mesoamerican civilisations, which considered cacao beans a gift from the gods, to modern-day enthusiasts savouring every bite, chocolate’s journey has been as fascinating as its flavours. In celebration of World Chocolate Day, the Godrej Food Trends Report 2024, curated by Godrej Vikhroli Cucina, offers a delectable glimpse into the future of chocolate. 

Key Trends For World Chocolate Day

artisanal chocolates
Photo Credits: Canva

This year’s report is a treasure trove of insights, crafted with contributions from over 190 visionary thought leaders, including celebrity chefs, influential bloggers, and dedicated nutritionists. The report highlights three key trends set to captivate chocolate enthusiasts in 2024: artisanal creations, the bean-to-bar philosophy, and a growing appreciation for Indian-origin chocolates.

1. Artisanal, Homemade, Or Craft Chocolates

The charm of artisanal, handmade, or craft chocolates is poised to enchant consumers in 2024. An impressive 94.2% of experts have predicted their rise. These small-batch, meticulously crafted treats offer unique flavour profiles and personalised experiences. The artisanal touch, careful craftsmanship, and emphasis on organic ingredients elevate the perception of quality. A preference for higher chocolate percentages also reflects a growing awareness of what constitutes real chocolate.

2. Bean To Bar

The bean-to-bar philosophy, celebrated by 84.6% of experts, emphasises transparency, quality, and sustainability. This approach focuses on using carefully sourced beans to create a pure and traceable chocolate experience. It resonates with consumers who value knowing the origins and journey of their chocolate.

3. Indian Origin

A growing appreciation for local flavours and sustainable practices is evident. As per the report, 76.9% of experts predict greater demand for Indian-origin chocolates. This trend celebrates the rich and diverse culinary heritage of India, supporting local artisans and businesses. 

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Embracing The Future Of Chocolate

bear to bar
Photo Credits: Canva

“Celebrating World Chocolate Day isn’t just about indulging in a treat; it’s about embracing the craftsmanship, sustainability, and diverse flavours that make each bite an enriching experience,” says Chef Varun Inamdar, Celebrity Chef, The Prince of Chocolates, and Contributor to the annual Godrej Food Trends Report. As a result of a growing appreciation for quality and sustainability, as well as a desire to support local artisans and honour the rich heritage of chocolate-making, the Godrej Food Trends Report 2024 reveals a shift towards artisanal, bean-to-bar, and Indian-origin chocolates.

As we celebrate World Chocolate Day, let’s indulge in these exciting trends, savouring the artistry and innovation.

Cover Image Courtesy: Canva

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