India’s street food life never fails to amaze, serving everything from spicy chaats to cool drinks. Recently, travel YouTuber Hugh Abroad (@hugh_abroad) introduced the world to one such wonder—a quirky street drink that costs only $0.60 or ₹50 in Kochi. Captured in a now-viral Instagram reel, this ‘crazy drink’ has been trending on social media for reasons beyond its price point—there’s a unique method of preparation that has left fans amazed.
A Street Vendor’s Unique Technique Goes Viral
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India’s street food beverages are renowned for their bold flavours and dramatic preparation, and this beverage is no exception. The vendor’s fast-paced, theatrical mixing style, combined with his unique style of pouring milk and creating frothy textures, adds to its appeal.
Instead of using regular methods, the vendor whips, stirs, and flings the ingredients into a foamy blend, giving it an interesting visual presentation. Hugh Abroad’s video captures every step, showing how the drink is expertly layered and poured with precision, and he also termed the vendor as the “crazy barman of India”.
Many viewers have compared it to traditional cold coffee, but the actual recipe is a secret. This mystery has only served to further fuel curiosity, with many willing to go searching for this drink and try it out.
Instagram user Hugh Aboard (@hugh_abroad) really liked the drink and rated it 9.1. He compared the drink to a caramel chocolate milkshake.
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Social Media Reactions
As the video went viral on social media, the comments section was flooded with posts ranging from admiration to light-hearted scepticism. While most praised the vendor’s talent, describing the preparation as a ‘mini performance’, others were keen to know the quality of the glass in which the drink was served.
One user commented, “Where can I get that glass? Omg, it’s tougher than any relationship I’ve ever seen!” Another added, “This is an advert for the glass quality.”
Other users pondered if perhaps it was an unusual rendition of cold coffee or chocolate milkshake, but the rest just stared in awe of how fast and efficiently the vendor could make the drink. A few adventurous followers even set out to track down the exact location of this drink stall in Kochi.
India’s street food beverages often make headlines online, but this one has created a global buzz. Food enthusiasts from across the globe have shown interest in tasting it, while social media influencers are trying to master the preparation method of the drink.
With millions of views and thousands of comments, the video has already become one of the most hyped street food finds of the year. The massive response only goes to show that India’s street food culture remains one to watch and emulate, with untold treasures at every turn waiting to be found.
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Have you ever had a drink like this?
Cover Image Courtesy: @hugh_abroad/Instagram
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First Published: April 02, 2025 11:30 AM