While most of us run after corporate jobs, promotions, and so-called professional success, one user on Instagram has turned the tables by asking the question: What if selling street food is more profitable than your white-collar job? In a recent viral reel, Instagram user Pramod Kumar Paul (@promode_here) satirically brainstormed the possibility of quitting his corporate job to begin a full-time street food business, realising that the profits could exceed his current salary. His breakdown of potential earnings from selling dosas, buttermilk, and ice cream resonated with many, sparking laughter, admiration, and even serious business discussions.
Street Food Business: A Surprisingly Profitable Concept
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Pramod started by figuring out how much money he would be able to earn from selling dosas. He estimated that selling 100 dosas a day for ₹40 per dosa would get him ₹4,000 per day, amounting to ₹1,20,000 per month. He then understood that most of those consuming hot food would instinctively feel thirsty, so he thought of selling buttermilk as a second product. Pricing each cup at ₹30 and selling 200 cups daily, he estimated that this alone could bring him ₹1,80,000 a month.
Taking into account seasonal demand, he proposed switching to ice cream sales in summer. With a price of ₹50 per ice cream and selling 200 daily, he assessed a potential earning of ₹3,00,000 a month.
His humorous take concluded with a dramatic declaration that he would quit his job immediately, calling his salary ‘chindi salary’ compared to these potential earnings. Although presented as a joke, his calculations show that a small food business could make huge amounts of money if managed well.
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Social Media Responses To Pramod’s Business Plans
Pramod’s Instagram reel quickly went viral, with thousands of users interacting with the post. Some laughed at the exaggerated calculations, but others saw a genuine business plan in his concept. Many users commented on the necessity of finding high-demand products and seasonal sales opportunities.
One user commented, ‘Street food is always in demand. Smart move!’ Another remarked, ‘No jokes, this is actually a solid business plan.’ Meanwhile, other users jokingly wondered why they continued to work an ordinary job despite looking at such numbers.
The discussion in the comments section illustrated how several individuals are exploring alternative means of income and turning towards entrepreneurship to achieve financial freedom. While Pramod’s reel was meant for entertainment, it unintentionally highlighted a key business lesson.
His video was a tongue-in-cheek, light-hearted moment and an accidental wellspring of entrepreneurial inspiration.
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Whether or not people act on it, it reminds everyone that opportunities for financial growth exist in the simplest of ideas—all it takes is a little creativity and hustle.
Cover Image Courtesy:@promode_here/Instagram
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First Published: April 04, 2025 1:29 PM